Abstract: “In today’s scenario of internet world, hiding data with security is the highly challenging and desirable task. There are large numbers of techniques available which are capable of hiding data in cover media. The purpose of this research work is to develop a novel, secure and high capacity data hiding technique in 24 bit true color image. This novel approach uses pixels of 24 bit true color image to hide secret message. The proposed approach is adaptive and according to size of data it decides be”

Keywords: LSB, MSE, PSNR, Steganography.