Abstract: “Innovation and Entrepreneurship is an economic engine of any economy especially developing nations. A need therefore exists to understand entrepreneurship in the context of innovation and sustainable development goals. It is important to note that most entrepreneurs in Africa have failed to embrace innovation in its totality and as a result most businesses are unable to cope with the technological changes that are taking place every day. Therefore the cost of doing business has gone up. For example, entrepreneurs stick to the old ways of doing business instead of using new technologies to enhance business. Such businesses fail to cope with the ever changing world and subsequently lose market and wind up. It is sad to note that in Zambia for example most companies have scaled down due to high cost of doing business. In bettering the lives of the people, the United Nations have developed 17 sustainable development goals. In crafting their business strategies, entrepreneurs should therefo”

Keywords: Economy, Entrepreneurship, Innovation, Sustainable Development