Proceedings of
3rd International Conference on Advances In Social Science, Management and Human Behaviour SMHB 2015
"AN ECONOMIC STUDY OF THE MARKETING EFFICIENCY FOR THE MOST IMPORTANT CROPS AND AGRICULTURAL COMMODITIES IN EGYPT"
Abstract: “This study aims to: estimate the marketing efficiency of the most important crops and agricultural commodities in Egypt represented in (wheat, maize, rice, lentils, faba bean, peanuts, tomatoes, onions, potatoes, zucchini, peas, garlic, cucumber, oranges, bananas, grapes, mangoes, dates, red meat, poultry, fish, oils) during the period (1998-2013) using the functions specified methodology of Farrell Approach, or Data Envelopment Analysis (DEA) , according to the concepts of Constant Returns To Scale (CRS) ,Variable Returns To Scale (VRS) for estimating both the Technical Efficiency (TE), and Scale Efficiency (SE). It also aims to study the distribution of marketing margins and scale of marketing of the product, wholesaler and retailer of pounds consumer to know the factors that lead to the lifting of the marketing efficiency to achieve the objectives of both the producer and consumer. It was found from the results of a study marketing efficiency by using Data Envelopment Analysis (DEA)”
Keywords: Economic Study , marketing, Efficiency , Important Crops, Agricultural