Abstract: “This paper presents a knowledge management model to strengthen the relations between the university and the enterprise, and to facilitate joint strategies and interaction with social networks support. The use of social networks in this model focuses on creating bidirectional links between the university and the enterprise, based on informal exchange of knowledge and sharing information of interest to both actors. The expectations the model use is analyzed through the application of a survey of a population sample of colombian university students, where the results show the good attitude of these to use social networks in knowledge management to support the relations between the university and the enterprise.”

Keywords: Social, networks, knowledge, management, entrepreneurial, university, knowledge, management, model.