Abstract: “Dawei Special Economic Zone (DSEZ) Project is one of the largest petrochemical industrial estates in South East Asia aiming to transform the country into a pivotal hub for regional connectivity and logistics. This project development has directly affected local population’s trip behavior. The objectives of this paper are to 1) assess trip behavioral change of local villagers by merging conventional trip behavioral data to GPS data, and 2) assess trip behavioral change associated with land cover change. A total of 345 individual respondents was stratified-randomly selected for evaluating one-day trip behavior. Indexing conventional trip data was conducted using online map service. Land cover changes represented by Normalized Difference Vegetation Index (NDVI) were calculated from satellite imagery. The result shows -1 inverse correlation between trip behavior and NDVI. The study concluded that merging conventional trip behavioral data to GPS data enables to analyze historical trip behav”

Keywords: person trip, behavioral change, rural area, conventional survey, GPS data