Abstract: “This study explains the factors related to the avoidance of an advertisement by consumers. Factors that contribute to the avoidance of advertisements are important, as they lead to helping designers to design better and more effective advertisements. The results of this study have affirmed the factors related to the avoidance of advertisements by consumers. These factors are a good guidance for stakeholders, such as designers, educators, students, etc., to design better advertisements. These factors also serve as a direction for stakeholders to take, in order to increase the effectiveness of information delivery to consumers.”

Keywords: Avoidance, Visual Complexity, Orientation