Abstract: “Big Data and Cloud Computing are two major concepts which have been constantly growing since their emergence. Big data is generated in enormous scales daily in online activities, which are used in analytics related to many fields of study such as banking, healthcare, chemistry, data mining, finance, marketing etc. Consumer behavior analysis can be done through analyzing the big data which is generated through transactions. Effective application and management of resources is important in IT implementations related to this subject, for which cloud computing can effectively contribute. This paper presents technology used in big data and cloud computing, how they are used in consumer behavior analysis, existing barriers and possible future directions in which these technologies will be used in consumer behavior analysis.”

Keywords: Cloud Computing, Big Data, Consumer behaviour analysis, marketing