Abstract: “This paper is inspired by the project proposal ID 7807232014 submitted for the EU Horizon 2020 topic ICT-11- 2017 in April 25, 2017. It aims at applying state-of-the-art ICT technologies, systems and functions such as Cloud/Fog and IoT to enable food supply chain. A new approach will lead to trusted cooperative applications and services within the agro-food chains. Blockchain technologies will enhance the transparency, information flow and management capacity allowing better interactions of farmers with other part of supply chain, especially the consumer. Our research will provide better performing value chains by proposing new food-on-demand business model, based on new Quality of Experience (QoE) food metrics, bridging the gap between subjective experience and objective matrics based on quality standards. Finally, we provided an awareness qustionaire for fresh food products (FFP) and survay for a group of 30 students from the University of Skopje. This study showed that the majority”

Keywords: Cloud, IoT supply chain; food on-demand business model; customer behaviour; Quality of Experience (QoE);