Abstract: “his research aims to examine a research problem of which how tourist’s perceived image of Thai street food and/or street-food shop affect foreign tourist’s destination selection. In particular, the tourist’s perceptions are relevant to cleanness, safety, physical characteristics, and social circumstances, cultural identify manner, touristy, and value of money. Quantitative research method was conducted by collecting questionnaires from Chinese and Western tourists at the tourism attraction locations, especially for walking street in the tourism places. Eighty nine Chinese and one hundred and twenty one Western tourists participated in this research. The research results statistically support theoretical aspects and previous research in terms of four perceived factors; cleanness, physical characteristics, social circumstances, and touristy, affecting the tourist’s destination selection. However, the hypothesis tests compared between the Chinese and Western tourist groups are different.”

Keywords: tourism, gastronomic tourism, food tourism, street food, perceived image, destination selection, Thailand