Abstract: “Salespeople in many countries especially the developing ones are just telling about their companies' products because they are unaware of the real role of sellers. In Saudi Arabia, labor market is totally for men with minor segments for women especially in education and health sectors. Recently Saudi government has taken a number of promising legislative steps to promoting women’s employment and to increasing the presence of women in many domains that she couldn’t enter to it before. Now, Saudi women are taking salesmen positions in many stores especially those specialized in women’ goods and services. This new experience for Saudi women has not been evaluated from consumer point view. So, the aim in this paper is to explore the problems that Saudi female customers are facing with these new sellers. After discussing the salespeople’ characteristics in the light of the previous academic researches and the depth interviews with seven focus group of Saudi women customers, this study finds”

Keywords: Salespeople, Specific characteristics, Saudi female sellers, customer’s evaluation, professionalism, trainings