Proceedings of
2nd International Conference on Advances in Civil, Structural and Mechanical Engineering CSM 2014
"DETERMINING THE RATIONAL ENTRY MODE FOR INTERNATIONAL CONSTRUCTION PROJECTS : CASE STUDY OF SUPER LONG-SPAN BRIDGES"
Abstract: “The international construction market is rapidly expanding again following the financial crises in Europe and the US, providing more opportunities for international construction firms to increase revenues from overseas projects. To advantage of these circumstances, most contractors seek opportunities to enter the growing overseas markets, particularly into the sector of infrastructure projects including high-speed railway and super long-span bridge. In the pursuit of this entry, these contractors must strategically decide which entry mode to use for a targeted market or project. In the present study, the entry mode for international projects is examined based on the following two questions: "Which factors should be considered to determine the entry mode?" and "How do these factors influence the entry mode?" To address these questions that are specifically tailored for super long-span bridge projects, “The five elements of strategy” are applied to develop a framework for contractors to”
Keywords: International Construction, Super long-span bridge, entry mode, framework