Abstract: “Introduction: The purpose of this study is to provide insights into emerging deployment of digital technology practices and sharing economy platform in the hospitality and tourism industry. As the digital technology displaces the traditional customer services and experience economy employee's work, it is imperative for those affected to understand the opportunities and threats of digital technology innovation on hospitality and tourism industry. Methods: Content analysis was utilized on relevant extant literature related to digital technology, disruptive digital innovation, robotics and artificial intelligence, sharing economy, collaborative economy, gig economy, platforms economy and fourth industrial revolution (IR 4.0) or industry 4.0. We identified 437-keyword counts, similar keywords were classified, combined and analysed. Results: Findings indicate digital technology praxis and sharing economy provide several opportunities in the management and advancing customer’s experience i”

Keywords: Digital technology, sharing economy, opportunities, threats, hospitality and tourism industry