Proceedings of
2nd International Conference on Advances In Social Science, Management and Human Behaviour SMHB 2014
"DRIVING INNOVATION AND BUSINESS PERFORMANCE THROUGH CORPORATE ENTREPRENEURSHIP: INNOVATIVENESS, PROACTIVENESS, RISK-TAKIG AND PEOPLE"
Abstract: “Corporate Entrepreneurship can be a viable instrument for driving innovation and business performance within existing organizations. The objective of this study was to determine the dimensionality of corporate entrepreneurship within airlines and to investigate the impact of its components on innovation and business performance. A mixed research method has been applied involving qualitative and quantitative elements. Expert interviews have been conducted with airline managers in order to justify and enhance the underlying research model. Quantitative research has been conducted using a questionnaire survey among airline executives worldwide. A total of 241 usable cases have been processed for data analysis. Results from principal component factor analysis show that corporate entrepreneurship is determined by innovativeness, proactiveness, risk-taking and people within airlines. Findings from multiple regression analysis reveal a significant positive relationship between airline busines”
Keywords: corporate entrepreneurship, innovation performance, business performance, corporate entrepreneurial output