Abstract: “The researchers conducted present study with objectives to measure website popularity based financial information transparency with case of Indonesian general insurance company. The sample size comprised totally of 81 general insurance companies in Indonesia. This study used an approach for data collection and measurement: by using Alexa, Majestic SEO and Google search engine. Website rank based on all variables are presented in a descriptive study, while the relationship between the popularity of a website with a level of transparency tested with independent sample t test. The results showed that 82.7% general insurance company in Indonesia already has an official website. Website popularity of general insurance company in Indonesia is very diverse views of popularity and richness of content”

Keywords: financial, insurance, website, popularity, indonesia