Abstract: “This study examined the effect of SNS use on online and offline well-being through self-disclosure and social capital by separating online from offline variables. Using data from a survey of 1,200 participants, the overall relationships between the variables were explored by analyzing a path model including both online and offline variables (i.e., self-disclosure, social capital, and subjective well-being). Results showed that there are distinctive patterns in their associations between online and offline variables. Although SNS use affected both online and offline self-disclosure, offline self-disclosure influenced only offline social capital, while online self-disclosure affected online social capital. The strongest predictor for online well-being was online bridging social capital, while offline well-being was predicted only by offline bonding social capital. People seem to strongly value emotional support in offline environments whereas weak ties are valued much highly in online sp”

Keywords: SNS, Subjective Well-being, self-disclosure, social capital