Abstract: “—Society shifts from one world to another with time. The current Industrial Society is getting close to its ceiling and many issues are emering. It is time now to consider and develop the next society. “Self-Actualization” is the highest need of us, humans and we get the greatest happiness and the feeling of achievement, when we do the job internally motivated and self-determined. In the Industrial Society, we worked for others, but we should consider making our life happy in the next society. To achieve this goal, we need to satify our emotion. But it is very much complicated and we cannot solve it mathematically. But we cope with the unexpected context in everyday life and it is enabled by our inborn instinct. If we make the most of our instinct, then we can increase emotional value and we can keep our economy growing. This paper points out the importance of instinct and how we can support it”

Keywords: Self-actualization, CX, emotion, coordination, instinctsupport so