Abstract: “Software teams and companies are continually leaving plan driven methods and replacing them by Agile methods in software development. One of the most important reasons for this process is gaining more quality in software products. This process as a multi-dimensional process encompasses several factors, enablers, challenges, and obstacles. Conducting a large scale qualitative research study revealed various hidden aspects of the above process. This paper presents the role of customers as one of the most critical roles in Agile transition and adoption. This study showed that customers significantly influence the change process and can be considered as both successful and failure factors in the transformation.”

Keywords: Agile software development, Agile transition process, Agile transition and adoption, Agile customer, Customer involvement, Grounded Theory