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Proceedings of

International Conference On Advances In Electronics, Electrical And Computer Science Engineering EEC 2012

"IMPACT OF E-BUSINESS ON THE RETAIL MARKET: A SHORT STUDY"

MADHAVI DHINGRA RACHANA GHAYAL
DOI
10.15224/978-981-07-2950-9-91006
Pages
560 - 563
Authors
2
ISBN
978-981-07-2950-9

Abstract: “E-business has revolutionized the way companies do business. E-Business offers buyer and sellers a new form of communication and provides opportunities to create new marketplace.This electronic business has a major impact on the retail industry in a variety of ways. Retailers have had to adapt to new technological demands from users to allow them to participate in the e-business world. E-business has created new activities and features in which consumers and businesses can participate. This paper defines e-business importance, e-business adoption and its impact focusing on the major activities that consumers and businesses can now perform, describes the types of customers who are more likely to participate in e-business, and it also outlines the prediction of e-business future success.”

Keywords: E-business, retail industry, e-shopping

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