Abstract: “Every age has its own specific conditions and requirements. The secrets of being permanent, sustainable and competitive in today's business world are hidden adapt to the trends of the times. This age is called information age, global age or communication age. On the agenda of the multinational corporations forming the rings of the international value chain, the concept of Industry 4.0 and the possible reflection of this concept in manufacturing and service fields play an important role. This new process, also called the new (4th) Industrial Revolution, points to a higher level of automation. It is foreseen that this new form of artificial intelligence, internet of objects, vehicles without drivers, 3d printer, nanotechnology, all vehicles and machines involved in production processes will be stored in the cloud system for production using sensors. This study discusses the basic features of Industry 4.0 conceptualizing from the year 2011 on the world and possible reflections on business”

Keywords: industry 4.0, marketing, business management, Internet of things