Abstract: “Radio frequency identification still is a source of inspiration and innovation. In this context it is legitimate to think about sustainable development repercussion and how RFID may improve human being life. This paper presents pilot solution for consumer called social RFID platform providing services such as sharing information about consumed products or service and the associated satisfaction degree. Also, the platform offers a publicity service for any company through loyalty and marketing models. Finally the platform provides statistics to institution such us consumer defense associations and statistics organism.”

Keywords: RFID; NFC;Social networkinng