Abstract: “Culture studies’ have emerged as a broader sub-discipline in the contemporary sociological literature. I have outlined here certain theoretical practices suggesting certain points of departure /divergence from classical sociological theorization, and attempted to locate `social’ in the cultural terrain. Both within (in all sub areas of sociology) and across the disciplines (interdisciplinary) this trend has been observed. Cultural perspectives are now taken as an alternative to mainstream theorization of the structure and process.With the cultural turn, the emphasis in social sciences has been more on process rather than on structure in accounting the everyday routine, in understanding of the past and present, social action and social order. There are various theories that focus on temporal meta-narratives of transition and there are various modes locating `social’ in the culturalist frame. Social theories that give emphasis on the process give emphasis on everyday context and lifeworl”

Keywords: Culture studies’, cultural turn, theorization, Process, structure, discursive practice, praxiological , globalization