Abstract: “In terms of the market of the on-line travel agencies, many new concepts and even commercial models emerge these years. Facing the big challenging of the Qunar, Net and Baidu’s integration, the C-Trip is quite hard to move forward. Yahoo, eBay, Google are on the multiple ways, but the C-Trip is devoted herself to go her professional way. Following the model, the only one, she will learn from Starbucks, Wal-Mart and McDonalds’s to do so. C-Trip has to be more innovative and creative in a long run, including her culture and inter-management, otherwise, she cannot be adaptive and sustainable. This paper is aiming at the C-Trip’sinnovative model to analyze the features and significance. The research may follow the mega-company’s development to dig the other special and sustainable value-sectors. It’s just a guiding-way to say something to the other on-line travelling corporations.”

Keywords: professional, way. Following, company, example, show, innovation