Abstract: “This study highlights and proposed the integration framework between Kansei Engineering (KE) and Kano Method (KM) in the product development. Kansei Engineering (KE) used is related to emotional needs of consumers of a product, while Kano Method (KM) is the articulation of the quality attributes of product. Through the survey conducted using the questionnaires developed of 6 Kansei Words (i.e. Miserable-Comfortable(MC), Slippery-Firm (SF), Irritating-Convenience (IC), Boring-Attractive (BA), Simple- Stylish (SS), and Ugly-Beautiful (UB)), the preference scale (between Dislike to Strongly Like), and 9 quality attributes basedFunctional vs. Dysfunctional questions, we use the design of pen product as a case study to justify the integration framework proposed. The survey is distributed to 220 students in higher education public institutions in Melaka, Malaysia. In this study, the result showed that any correlation existed between the emotional design (KE) and quality attributes (KM). Howe”

Keywords: Kansei Engineering (KE), Kano Method (KM), Emotional Design product, Semantic Differential (SD