Abstract: Electronic-commerce has gained a great importance as a medium for conducting business. Researchers and market executives alike are still studying online consumer behavior with the purpose of better understanding it. One model widely used for understanding technology adoption in general is the technology acceptance model (TAM). In this study, we develop and test an Ecommerce specific extension of the TAM. Two predictor variables are added to the original TAM, namely, process satisfaction, and outcome satisfaction. In addition, the TAM is extended by measuring actual behavior, in contrast to previous TAM application studies that measured intentions as a substitute for actual behavior. We measured actual use variable in terms of four criterion variables, namely, purchase, access number, access total time, and access average time. The extended TAM proved to better fit Ecommerce environments by better explaining actual behavior than the original TAM.

• Publication Date: 11-Dec-2015
• DOI: 10.15224/978-1-63248-081-1-38
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Abstract: Realization of the operational aims of the organization, planned within the range of the integrated quality, environmental and occupational safety management system, very often remains unintegrated, which in turn creates the necessity for searching the new solutions ensuring the real integration, which has been confirmed by the literature review and the initial analyses. The originality of the study is due to the authorial method of the integrated assessment of the process, which enables pointing its key operational criteria by valuing the difficulty of realization as well as valuing the integrated risk for each of the operational criterion. The developed methodology has been applied in the organization being in possession of the implemented integrated management system, however, describing the operational level of this system as the unintegrated one. The effect of implementing the methodology of operational processes criteria assessment, pointing the key criteria and their operational

• Publication Date: 11-Dec-2015
• DOI: 10.15224/978-1-63248-081-1-39
• Views: 0
• Downloads: 0