NEUROMARKETING: METHODOLOGIES OF MARKETING SCIENCE
Published In: 4TH INTERNATIONAL CONFERENCE ON ADVANCES IN ECONOMICS, MANAGEMENT AND SOCIAL STUDY
Author(s): MOHAMMAD OSMAN GANI , S M SALIM REZA , MD. RABIUL ISLAM RABI , S M SAZID RAIHAN
Abstract: Studies of neuromarketing passed a decade, finding the insights and decision making process has not changed overnight. In our research, we have found that traditional marketing research has been failed, whereas neuromarketing as a contemporary issue going made an evolutionary history. Different methodologies are now being used to get the hidden unaware subconscious mind what is not possible by the conventional marketing research. We have shown the neural process how the human brain works in different techniques. In this paper, we descried the application of several techniques and the pros and cons of different methodologies that are studied pre-dominantly. Literatures indicate that tools have the potential to provide valuable consumer insights and can develop marketing research. Ethical dilemma and privacy issues are always concerning with the application of the techniques but it’s the beneficial for the marketing decision maker. The studies close by conclusionary reward and anticipate
- Publication Date: 27-Sep-2015
- DOI: 10.15224/978-1-63248-071-2-38
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THE IMPACT OF MICROCREDIT ON HOUSEHOLD EXPENDITURE PATTERNS OF RURAL WOMEN BORROWERS: A COMPARATIVE STUDY ON GOVERNMENT ORGANIZATION AND NONGOVERNMENT ORGANIZATION OF BANGLADESH
Published In: 4TH INTERNATIONAL CONFERENCE ON ADVANCES IN ECONOMICS, MANAGEMENT AND SOCIAL STUDY
Author(s): SAMIA SHABNAZ , TAHSINA KHAN , BOHI SHAJAHAN
Abstract: Microcredit is a powerful tool which contributes significantly for alleviating poverty and improving living standard for sustainable development of the rural women. In Bangladesh several government and nongovernment organizations are engaged in proving microcredit facilities. This study aims to compare the government and nongovernment organizations microcredit interventions have more impact on the expenditure pattern to improve the living standards of respondent. A total 172 rural women borrowers were interviewed based on structured questionnaire. The study reviled that although the income level of the borrowers of both the organization is same, but the Government organization’s borrowers are spending more on various sectors of household expenditure to improve the living standard. The microcredit programs can be made more effective by charging a reasonable interest rate and by adjusting the microcredit policy.
- Publication Date: 27-Sep-2015
- DOI: 10.15224/978-1-63248-071-2-39
- Views: 0
- Downloads: 0