Abstract: Abstract—The purposes of this research were to measure, rank, and compare the effects of country image on quality level of Major Appliances from Japan, South Korea, the United States, Sweden, and Germany. Five hundred fifty three questionnaires were answered by consumers in Bangkok. Statistical instruments such as mean, standard deviation, and One-Way-ANOVA with the significant level at 0.05 were selected to complete the process of data analysis. The results revealed that Thai consumers ranked the highest product quality of country image from Japan, South Korea, the United States, Sweden, and Germany respectively. The test of statistic hypothesis also found that the average quality perception of products from Japan was significantly higher than those of products from any other country. In contrast, the average quality perception of products from Germany was significantly lower than those of products from any other country, except Sweden.

• Publication Date: 29-Aug-2015
• DOI: 10.15224/978-1-63248-076-7-54
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Abstract: The purposes of this research were to measure and compare the effects of tourism promotional videos of South Korea on audience attitudes and intentions. Seventy five audiences were selected to determine whether their attitude and intention levels were changed after viewing the videos. Statistical instruments such as mean, standard deviation, and t-test with the significant level at 0.05 were selected to complete the process of data analysis of pretest and posttest. The results found that after viewing the videos, the level of audience attitudes and intentions significantly increased to be more positive levels. However, gender was not a significant factor. Both male and female were equally influenced by similar effects of tourism promotional videos.

• Publication Date: 29-Aug-2015
• DOI: 10.15224/978-1-63248-076-7-55
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