INFLUENCES ANALYSIS INTERNAL, MARKETING,INTERACTIVE MARKETING AND EXTERNAL MARKETING TOWARD SERVICE-PROFIT-CHAIN. (CASE STUDY ON BEAUTY CLINIC IN JAKARTA, INDONESIA)
Published In: INTERNATIONAL CONFERENCE ON ADVANCES IN ECONOMICS, SOCIAL SCIENCE AND HUMAN BEHAVIOUR STUDY
Author(s): RR DYAH EKO SETYOWATI , A. YANI ANTARIKSA
Abstract: This study examines three aspects, namely the Internal Marketing, Interactive Marketing and External Marketing Toward Service-Profit-Chain. The population of this study is customer aesthetic beauty clinic, with a sample of 75 respondents. The data used is primary data, processing with program SPSS 20.0, as well as testing the questionnaire through the stages of test reliability and validity. Hypothesis testing using multiple linear regression with the classical assumption; normality test, Heteroskedasitas, Multicolinearity, and autocorrelation test. Of the t test (partially) and F test (simultaneously) received the results of both hypotheses. Therefore, it is suggested that companies in the service implements three types of marketing services, including interactive marketing, internal marketing and external marketing, in order to be successful marketing strategy, and has a loyal customer who is willing to promote their products through word of mouth, generating huge profits, and sustai
- Publication Date: 22-Feb-2015
- DOI: 10.15224/978-1-63248-041-5-63
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THE CONTRIBUTION OF LOCAL KNOWLEDGE IN AGRICULTURE TO SUSTAINABLE DEVELOPMENT
Published In: INTERNATIONAL CONFERENCE ON ADVANCES IN ECONOMICS, SOCIAL SCIENCE AND HUMAN BEHAVIOUR STUDY
Author(s): DANIEL UGIH ECHOH , SALFARINA ABDUL GAPOR , TARMIJI MASRON
Abstract: Local knowledge (LK) has played an active role in the lives of rural communities in virtually every part of the world such as in agriculture. At the same time, the contribution of LK towards sustainable development is getting wider acceptance especially in today’s agricultural practice. Therefore, continuous study to define the sustainability element is needed especially within community who still utilise LK. The purpose of this paper is to discuss the contribution of local knowledge practiced by the Iban farmers in lowland paddy cultivation located in the coastal areas of Sarawak in relation to the sustainable development context. The study was conducted in two Iban villages in Kuala Tatau namely Kuala Serupai and Sungai Semanok. There are 22 farmers of different age and gender involved in this research through in-depth interview, focus group discussion and participant observation that were carried out for a year. The findings show that this knowledge contribute to the three pillars o
- Publication Date: 22-Feb-2015
- DOI: 10.15224/978-1-63248-041-5-95
- Views: 0
- Downloads: 0