A COMPARATIVE STUDY OF SERVICE QUALITY: A CASE OF THAI BUDGET AIRLINES VERSUS FOREIGN BUDGET AIRLINES
Published In: 5TH INTERNATIONAL CONFERENCE ON ADVANCES IN ECONOMICS, SOCIAL SCIENCE AND HUMAN BEHAVIOUR STUDY
Author(s): SUPA PANUSBORDEE , SANPET PANUSBORDEE
Abstract: The purposes of this research were to measure and compare the service quality perceptions of Thai and foreign budget airlines that were affected by country image. Four hundred and twenty seven questionnaires were answered by customers in Bangkok. Statistical instruments such as mean, standard deviation, t-test, and One-Way-ANOVA with the significant level at 0.05 were selected to complete the process of data analysis. The results revealed that the highest service quality ranking was the airlines from the Thailand, Singapore, South Korea, Malaysia, Philippines, Indonesia and China respectively. However, the service quality of these airlines was not significantly different in hypothesis test. Also the study found that the service quality of the budget airlines for Thailand and foreign countries had no significant differences either.
- Publication Date: 26-Sep-2016
- DOI: 10.15224/978-1-63248-107-8-37
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INTERACTION BETWEEN INTEREST RATE AND PERCEIVED INFLATION POLICY IMPLICATION FOR CONTROLLING INFLATION
Published In: 5TH INTERNATIONAL CONFERENCE ON ADVANCES IN ECONOMICS, SOCIAL SCIENCE AND HUMAN BEHAVIOUR STUDY
Author(s): HO-YIN YUE , PO-TAN LAU , TAK-CHING LAU
Abstract: An usual method for policy makers to control inflation is manipulating interest rates. This study checks the effectiveness of using interest rates as a method to control the inflation by studying the relation between interest rate and perceived inflation. 200 undergraduate students were invited in an experiment. Our findings show there is no main effects for bank interest rate and actual inflation rate on perceived inflation. However, a significant interaction effect was found between bank interest rate, personal income and actual inflation rate on perceived inflation.
- Publication Date: 26-Sep-2016
- DOI: 10.15224/978-1-63248-107-8-39
- Views: 0
- Downloads: 0