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OPTIONS OF EVALUATION OF IDENTIFICATION QUESTIONS IN MARKETING RESEARCH

Published In: 4TH INTERNATIONAL CONFERENCE ON ADVANCES IN INFORMATION PROCESSING AND COMMUNICATION TECHNOLOGY
Author(s): OTAKAR UNGERMAN , SVETLANA MYSLIVCOVA

Abstract: Marketing research is one of the basic methods how to identify changes in economy. Many methods are used to collect data and these methods are accompanied by the identification ques-tions. These identification questions aim to categorize respondents according to selected crite-ria. Sociodemographic characteristics are used in the research of individuals, whereas charac-teristics identifying companies are used in the research of legal entities. The theoretical part of this paper deals with explanation of the role of the identification question in the research and with statistical methods used to evaluate these questions. First, ways how to process data using descriptive statistics are introduced. The second main part deals with the data processing using mathematical statistics, testing of statistical hypothesis. In the following practical part the quan-titative research made using questionnaire is presented. The aim of the evaluation is to verify a hypothesis of existence of statistical

  • Publication Date: 19-Aug-2016
  • DOI: 10.15224/978-1-63248-099-6-61
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PROCESSING OF BIG DATA WITH HADOOP ENVIRONMENT IN THE DISTRIBUTED SYSTEM

Published In: 4TH INTERNATIONAL CONFERENCE ON ADVANCES IN INFORMATION PROCESSING AND COMMUNICATION TECHNOLOGY
Author(s): A.V.BOGDANOV , THUREIN KYAW LWIN

Abstract: In this paper, we would like to examine about cloud computing, Big data and Hadoop environment. The main focus of issues is big data with Hadoop are associated in distributed system. Applications of Big data are benefit to organizations of many large and small industries. In this article, we introduced with Hadoop analytics and cloud computing solutions, application, and testing real time in distributed system. We discussed about the various possible solutions of cloud computing and Hadoop for lage data sets. Cloud computing is a very vital role in database system, applications and the related infrastructure with technologies, controls and the big data tools. Bigdata applications and Cloud computing advantages are represented to the most important in distributed computing process.

  • Publication Date: 19-Aug-2016
  • DOI: 10.15224/978-1-63248-099-6-70
  • Views: 0
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