Abstract: Electric vehicles, features for autonomous driving, and car-sharing services in combination with mega trends - such as urbanization and digitalization - have the potential to revolutionize the entire mobility sector. Our study addresses the ongoing shift in values and the kind of individual consumer demand that has to be met by providing innovative and flexible concepts for future transport. In particular, we call into question what challenges need to be faced, when various new technologies and business models are integrated. Our qualitative approach is based on the use of semi-structured interviews with representatives from a traditional car manufacturer. By investigating the expectations and actions of different stakeholders from an organizational perspective we find important predictions concerning the inevitable changes in consumer behavior and consequently in organizational strategy. It becomes clear that one of the key challenges is an appropriate steering system to motivate inno

• Publication Date: 24-Jun-2018
• DOI: 10.15224/978-1-63248-156-6-22
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Abstract: This empirical research aims at analyzing the potential of internal branding practices from the perspective of the professionals in the corporate sector of Bangladesh. Since a growing number of corporations and the services they offer, are playing a vital role in upholding the economic development of the country, this research has been undertaken to comprehend the need for internal branding and its implications in the service sector of the country. The study attempts the importance and contribution of employees for the success of branding interventions. This qualitative research has been pursued by collecting primary data through semistructured questionnaire survey with a sample size of 103 professionals in the service sector of the country. The analysis was conducted using SPSS 20.0 that incorporated basic descriptive statistics and crosstab. The analysis reveals that, employee’s perceptions about the internal branding practices are influenced by the management interventions and emp

• Publication Date: 24-Jun-2018
• DOI: 10.15224/978-1-63248-156-6-23
• Views: 0
• Downloads: 0