Abstract: Trade is the action or activity of buying and selling goods and services. The actual situation of all the business trends have expanded business into online transaction of goods and services and literally it has a great impact on sale of business. Online trading was introduced in the beginning of 21st century. By today it has become one of the most popular activities in the modern society. Although many people tend to become traders, it may not be suitable for everyone. It takes a lot of time, effort and knowledge to perform a trade in an accurate way. This area is still in need of monitoring past trading patterns, current situation, market researches etc. The prudent use of trade can boost a country's development and create absolute gains for the trading partners involved. But complexities such as confusion, lack of confidence, being stuck in a circle, taking improper actions etc. may lead to failure. With the busy lifestyle of people, time has become a valuable aspect. This research

• Publication Date: 13-Jan-2019
• DOI: Smart Trading Widgets for Traders
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Abstract: The customer loyalty programs are becoming popular as a powerful tool of relationship marketing. Customer loyalty is helpful for the success of any retail organization. This concept has been limited among the large-scale companies. Although large-scale companies have the ability to maintain a customer loyalty program, mid-scale and low-scale companies are unable to handle such customer loyalty program with an IT section. In order to address the said problem, we developed a generic customer loyalty program which can be handled by any merchant who owns different types of companies, without an IT section. This paper comprises an attempt to introduce a full generic loyalty system for any scale of company.

• Publication Date: 13-Jan-2019
• DOI: 10.15224/978-1-63248-165-8-04
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