CORPORATE SOCIAL RESPONSIBILITY AS A DIFFERENTIATION TOOL TO ACHIEVE COMPETITIVE ADVANTAGE; CASES FROM TURKISH PRIVATE SECTOR
Published In: 7TH INTERNATIONAL CONFERENCE ON ADVANCES IN ECONOMICS, SOCIAL SCIENCE AND HUMAN BEHAVIOUR STUDY
Author(s): MURAT YALCINTAS
Abstract: This paper aims to present Corporate Social Responsibility (CSR) as a differentiation tool to achieve competitive advantage. Two fundamental outcomes of CSR activities; corporate reputation and organizational commitment can become sources of competitive advantage for a company using CSR as a differentiation tool. This paper discusses the theoretical side of this approach and identifies successful applications of CSR differentiation strategies by examining cases from some Turkish companies. The findings indicated that CSR activities provided valuable resources to the companies such as positive reputation, increased brand value, committed workforce and “free” advertisement provided by the media. The paper concludes that CSR can be a valuable tool for differentiation strategies and can help companies to achieve competitive advantage.
- Publication Date: 24-Sep-2017
- DOI: 10.15224/978-1-63248-137-5-30
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ANTECEDENTS OF ADOLESCENT PARENTHOOD: A STUDY OF BONDO AND NAIROBI DISTRICTS IN KENYA
Published In: 6TH INTERNATIONAL CONFERENCE ON ADVANCES IN ECONOMICS, SOCIAL SCIENCE AND HUMAN BEHAVIOUR STUDY
Author(s): MILDRED JENIFER LODIAGA
Abstract: The general objective of the study was to find out, compare and analyze factors of socio-cultural and socioeconomic nature that could explain the differentials in adolescent reproductive behaviour by gender and urban-rural place of residence in two districts in Kenya: Bondo and Nairobi. Nairobi represented an urban area while Bondo, a rural environment. The study was based on a sample of 533 adolescents. Of these 272 (51 percent) were females while 262 (49 percent) were males. Of the 533 informants, 296 were from Nairobi (55.5 per cent), and the remaining 273 (44.5 per cent) were from Bondo. The target populations were adolescent girls and boys, in and out of school, with and without children, in and out of marital unions. Information on adolescent reproductive behavior was obtained using interview schedules, focus group discussions guides and observations checklist. Data obtained were analyzed using both qualitative and quantitative approaches to complement each other in explaining th
- Publication Date: 26-Feb-2017
- DOI: 10.15224/978-1-63248-120-7-69
- Views: 0
- Downloads: 0