Abstract: The article proposes a model that related the mediating role of perceived value in the reltionships among ambience, facilities aesthetics, staff appearance, food quality and food aesthetics and sumer\'s dining satisfaction. Data was collected from consumers who had dining experience in the most recent month.. A total of 400 questionnaires were distributed, of which 224 were successfully replied respondents, yielding a usable response rate of 56%. Multiple regression analyses were used for hypothesis testing. The results of this article show support the hypothesis that quality of food and the aesthetic presentation of food have apositive influence on perceived value. The results also show tht perceived value plays a mediating role in the relationship of food quality, food aesthetics and customers satisfaction. Our finding contributes new evidence to dispute views in previous studies, while at the same time offering important implications for both research and practice.as illustrated by

• Publication Date: 13-Jul-2013
• DOI: 10.15224/978-981-07-7021-1-18
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Abstract: Online shopping is becoming increasingly popular. In this paper, the term \"habit\" is used to describe the \"routine\", \"indispensable\" yet \"unspecific\" phenomenon of \"browsing online shops\" and is explained through a model established from the motivation perspective. Data are collected from online shop browsers. All hypotheses were tested using AMOS (Analysis of Moment Structures). Results show that hedonic motivations can better help form a habit than utilitarian motivations and can best enhance online purchase frequency. People with utilitarian motivations emphasize \"the importance of perceived information\" the most. The significance of this study and the generated practical suggestions are listed in the end of this paper.

• Publication Date: 13-Jul-2013
• DOI: 10.15224/978-981-07-7021-1-20
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