Abstract: In recent years, social networks have become incredibly popular and gradually been an interpersonal communication platforms—away from traditional face-to-face and word-of-mouth interaction toward new forms of online communication referred to as electronic word-of-mouth such as user-generated content. Messages resonate when information is shared among individuals. We want to have a better understanding of the use and gratification that users obtain from social networks when topics resonate with them. The purpose of this study is to investigate what drives people to share or reply to content on social networks while customers’ resonance arises and understand the impact of customer resonance on purchase intention.

• Publication Date: 02-Jun-2014
• DOI: 10.15224/978-1-63248-010-1-35
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Abstract: The application (apps) on smartphones exhibit many kinds of innovation. With the powerful features of Smartphones, people can easily access the internet, social networking, email, and instant messaging. The introduction of the App stores has broken the barriers of big investments in hardware and software for software development and made software development simple and easy with only a few people or even a single person doing the work and quickly reaching users directly around the world. These unique features of app innovation make us to explore whether the first-mover advantages exist in app development, and if the first-mover advantages can be sustained. This exploratory research reviewed literature about first-mover advantages in products, services, and e-commerce innovation. First-mover advantages often arise from sources as follows: technological leadership, resources preempting, switching costs, network externalities, and pricing advantages. With the objective to understand wheth

• Publication Date: 02-Jun-2014
• DOI: 10.15224/978-1-63248-010-1-36
• Views: 0
• Downloads: 0