8 Articles Published

1. AN EXPLORATORY STUDY ON THE INFLUENCE OF COLOR ON APPETITE SENSATION IN A DINING ENVIRONMENT

Authors: KONG CHUI SHAN

Abstract: Color plays an important role in psychology and human behavior. It should not be ignored in business marketing. The purpose of this study is to examine the relationship between color in a dining environment and appetite sensation. Furthermore, one of the controversial problems in color psychology, the gender difference, had also been discussed in this study. To study that, data were collected from the subjects who viewed eight color tuned 360-degree photos in the headset during a sensory evaluation test. Result from 50 subjects showed that black, white, red and yellow were the appetitive colors, while green was the opposite. Besides this, there was no significant difference in gender. As an exploratory study, it provides an additional insight into how color in a dining environment influences customer’s appetite and further direction in academia.

Keywords: Color Perception, Appetite Sensation, Dining Environment

Pages: 1 - 5 | DOI: 10.15224/978-1-63248-156-6-17

2. MACROECONOMIC PROBLEMS AND APPROACH OF THE PARAMETRIC CONTROL THEORY

Authors: ABDYKAPPAR ASHIMOV

Abstract: The paper presents the results of the approach to the solution of some macroeconomic problems of the regions (economic growth, reduction of regional disproportions, reduction of trade deficits and growth of the agricultural, forestry and fishery sector outputs) based on the developed Model and the approach of the parametric control theory. The developed Model is a global multi-country dynamic computable general equilibrium model (CGE model) which was built based on the known static CGE model Globe 1. The assessment of the fulfillment of the conditions for transferring the results of computational experiments based on the Model was carried out both by the approach of the parametric control theory and by other known methods. The problems of dynamic optimization that allow solving these macroeconomic problems at the level of individual countries, the economic union and the world economy were solved based on the Model, with methods of the parametric control theory. The greater benefit from

Keywords: Macroeconomic problem, Parametric control theory, CGE Model, testing of the Model

Pages: 7 - 12 | DOI: 10.15224/978-1-63248-156-6-18

3. THE EFFECT OF WITNESSING PARENTAL VIOLENCE ON PERPETRATION OF VIOLENCE IN THE MILITARY IN SOUTH KOREA

Authors: YUJIN LEE

Abstract: This study examines the causal relationship between witnessing parental violence and perpetration of violence in the military, and also examines the mediating effect of tolerance of violence between soldiers. A total of 1,000 military personnel (Army, Navy, and Air Force) in South Korea completed questionnaires related to witnessing violence between parents, perpetration of violence in the military, and tolerance of violence. Data were analyzed using SPSS 21.0 for descriptive statistics, frequency, t-test, and Poisson regression, and the results are as follows. First, approximately 26.2% of participants responded to having witnessed parental violence. Second, the effect of witnessing parental violence on perpetration of violence was statistically significant, and third, the mediating effect of tolerance of violence on perpetration of violence in the military was verified. Based on the results of this study, we discuss practical and policy-based interventions for witnessing parental vio

Keywords: military social work, enlisted soldiers, witnessing parental violence, tolerance of violence, perpetration of violence in the military

Pages: 13 - 13 | DOI: 10.15224/978-1-63248-156-6-19

4. DO AS I SAY, NOT AS I DO DRIVING ETHICAL LEADERSHIP TOWARDS EMPLOYEE OUTCOMES IN AN EMERGING MARKET

Authors: DAWIE BORNMAN

Abstract: In an emerging market such as South African, corporate governing bodies such as the King Code legitimise and promote ethical codes and their importance in organisations (South African Institute of Chartered Accountants, 2017:11-12). As employees have frequent customer interactions, and the quality of these interaction directly affect the customer‟s perception of the organisation; an aspect such as ethical leadership should not be ignored as it greatly affects employees which in turn impacts organisational performance. Bornman and Puth (2017:6) identified four main aspects of what leadership is: (1) it is about who you are, (2) how you act, (3) what you do, and (4) how a leader works with others. Ethical leadership fuses these principles together and includes the fair treatment of employees, integrity and setting ethical guidelines (Yukl, Mahsud, Hassan & Prussia, 2013:38; Yang & Wei, 2018), and according to Shin, Sung, Choi and Kim (2015:45), employees learn ethical behavior from the

Keywords: Ethical leadership, employee perceptions, organisational commitment, job satisfaction, employee satisfaction, and extra effort

Pages: 14 - 18 | DOI: 10.15224/978-1-63248-156-6-20

5. A STUDY ON THE IMPROVEMENT OF REAL ESTATE EDUCATION SYSTEM BY CHANGING THE REAL ESTATE INDUSTRY ENVIRONMENT

Authors: JAEHWAN KIM

Abstract: Changes in the real estate industry environment are changing rapidly. This means that the competencies and roles required for real estate professionals are being strengthened. However, the current curriculum of the university does not satisfy the curriculum required by the real estate industry. Therefore, we want to develop customized education curriculum for redevelopment sector by using job analysis method. The DACUM technique is used to develop methodologies and extract training objectives and training content in a relatively short time. Jobs consisted of five properties, real estate brokering, real estate management, real estate finance and investment, and real estate development.

Keywords: Real Estate Curriculum, DACUM, Job Analysis, Job Model, Real Estate Industry

Pages: 19 - 22 | DOI: 10.15224/978-1-63248-156-6-21

6. DO FUTURE MOBILITY CONCEPTS FIT CONSUMER DEMAND?

Authors: LAURA LANG

Abstract: Electric vehicles, features for autonomous driving, and car-sharing services in combination with mega trends - such as urbanization and digitalization - have the potential to revolutionize the entire mobility sector. Our study addresses the ongoing shift in values and the kind of individual consumer demand that has to be met by providing innovative and flexible concepts for future transport. In particular, we call into question what challenges need to be faced, when various new technologies and business models are integrated. Our qualitative approach is based on the use of semi-structured interviews with representatives from a traditional car manufacturer. By investigating the expectations and actions of different stakeholders from an organizational perspective we find important predictions concerning the inevitable changes in consumer behavior and consequently in organizational strategy. It becomes clear that one of the key challenges is an appropriate steering system to motivate inno

Keywords: innovation, electric vehicles, autonomous driving, car-sharing, steering system.

Pages: 23 - 29 | DOI: 10.15224/978-1-63248-156-6-22

7. THE PROSPECT OF INTERNAL BRANDING IN THE CORPORATE SECTOR OF BANGLADESH: A STUDY ON THE PROFESSIONALS IN SERVICE INDUSTRY

Authors: YESMIN SULTANA

Abstract: This empirical research aims at analyzing the potential of internal branding practices from the perspective of the professionals in the corporate sector of Bangladesh. Since a growing number of corporations and the services they offer, are playing a vital role in upholding the economic development of the country, this research has been undertaken to comprehend the need for internal branding and its implications in the service sector of the country. The study attempts the importance and contribution of employees for the success of branding interventions. This qualitative research has been pursued by collecting primary data through semistructured questionnaire survey with a sample size of 103 professionals in the service sector of the country. The analysis was conducted using SPSS 20.0 that incorporated basic descriptive statistics and crosstab. The analysis reveals that, employee’s perceptions about the internal branding practices are influenced by the management interventions and emp

Keywords: Brand, brand values, internal branding, brand performance, brand knowledge.

Pages: 30 - 34 | DOI: 10.15224/978-1-63248-156-6-23

8. A STUDY ON MILITARY VIOLENCE AND SUICIDAL IDEATION IN SOUTH KOREA

Authors: YOON HEE CHOI

Abstract: This Study is to examine the effects of verbal or physical violence on suicidal ideation of enlisted soldiers in South Korea. Although the prevalence of military violence and suicidal ideation of soldiers is high, limited research has been carried out on the relationship between military violence and suicidal ideation among them. Data from 1,000 army, navy and air force enlisted soldiers were obtained from a nationwide survey in 2016. Descriptive analysis and Poisson regression analysis were conducted using SPSS 24.0. Due to a skewed distribution of the prevalence of suicidal ideation, this study applied a zero-inflated Poisson (ZIP) model, which has been shown to address issues of skewed count variables. The results showed that 175 soldiers (17.6%) were revealed to be the victims of verbal or physical violence. At the same time, 17.9% of military violence victims experienced suicidal ideation, whereas 4.2% of non-victimized soldiers had suicidal ideation. Although military violence ha

Keywords: military social work, enlisted soldier, military violence, suicidal ideation, parent-child positive communication

Pages: 35 - 35 | DOI: 10.15224/978-1-63248-156-6-24