Abstract: Social media is the most effective medium of communication bilaterally over online. Facebook is a platform of choice for a variety of purposes such as communication with family and friends, developing or establishing business and spreading the influence of ideology to attract more followers. Two-way communication in social media is able to effectively promote information sharing, but if the sharing involves non authentic or misinformation disseminated widely, it may create unhealthy situation and potentially threaten the public order. This quantitative content analysis study investigated the influence and relevance of information sources on the distribution of public opinion through the comments on each Facebook’s post studied using sentiment analysis API webtools. Through sentiment analysis software, sentiment for each comment on the selected Facebook sentiment polarity of the postings will be categorized into positive, negative and neutral sentiment. There were 4 parameters measured

• Publication Date: 26-Sep-2016
• DOI: 10.15224/978-1-63248-107-8-46
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Abstract: In Malaysia, a Model of Community Based Tourism that has been discussed by a numbers of scholars becomes a significant role to the homestay industry that operated by community in a rural area. In depth, this model took account various resources and stakeholders in order to integrate the sustainability of rural homestay development. However, a number of rural homestay operators are lacking of knowledge toward the crucial of integrated sustainable model as well as practicing in their business. Thus, the objective of this paper is to study the model of community-based tourism as an influencing factor that affecting to the integrated sustainable homestay which are operating in Malaysia rural areas. The results of multiple regressions analysis indicate that the only factors of socio-economy, organizational culture and government are support significantly affecting to the integrated sustainable homestay. Generally, the results indicated that most of homestay operators are not really satisfyi

• Publication Date: 26-Sep-2016
• DOI: 10.15224/978-1-63248-107-8-47
• Views: 0
• Downloads: 0