Abstract: The study of Burnout and Engagement amongst educators in under-performing and performing high schools is critical as it affects their own well-being and throughput rate of their learners, who in turn provide the higher education institutions with first-year admission candidates. The study aimed to investigate the phenomena of burnout and engagement amongst educators in Under-performing and Performing High Schools. A cross-sectional survey was conducted amongst educators in Under-performing and Performing High Schools (n = 310) constituting a convenience sample. The Oldenburg Burnout Inventory, together with a biographical questionnaire, was administered and found to be a valid and reliable instrument to measure the burnout and engagement of these participants. Two reliable factors,namely burnout and engagement, were extracted. Both categories of participants experienced burnout to some extent. Results from the study showed that participants from Under-Performing High Schools were found

• Publication Date: 28-Oct-2018
• DOI: 10.15224/978-1-63248-164-1-30
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Abstract: In an attempt to increase the small persuasive power of tourism promotion on consumers, the influence of sensory branding has been explored and monitored by electroencephalographer (EEG device). Combination of promotional technique and sensory branding can significantly increase the positive impact on potential tourist during making the decision process about destination chose. The starting point of this research is the fact that tourism promotion affects the destination choice of future tourists only with 8% (Travelsat, 2011). With the aim to reveal the impact of sensory branding on the future tourists, organized a neuromarketing research using electroencephalographic scanning of the participants, to explore the extent to which sensory branding can increase the impact of promotion on consumers. A comparison of statistically structured results gives an answer to the question of the extent to which this form of promotion influences the behavior and decision-making of consumers.

• Publication Date: 28-Oct-2018
• DOI: 10.15224/978-1-63248-164-1-31
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