CUSTOMER COMMITMENT TO VALUE CREATION PROCESS: CASE OF INNOVATION BASED DIFFERENTIATION STRATEGIES
Published In: INTERNATIONAL CONFERENCE ON ADVANCES IN ENVIRONMENTAL, ECONOMICS, SOCIAL SCIENCE AND HUMAN BEHAVIOUR STUDY
Author(s): PAWEL FILIPOWICZ
Abstract: Differentiation strategies based on innovation become one of most interesting aspect of value creation process. Considered as very efficient in firm competition advantage formation, they widely invoke the customer role. His engagement in value creation can encompass not only management architecture but also the search for concrete tools of company value proposition pre-evaluation.
- Publication Date: 04-Aug-2013
- DOI: 10.15224/978-981-07-7227-7-24
- Views: 0
- Downloads: 0
THE ABILITY OF MORAL INTENSITY TO PREDICT PURCHASING RATES OF ONLINE MUSIC CONSUMERS
Published In: INTERNATIONAL CONFERENCE ON ADVANCES IN ENVIRONMENTAL, ECONOMICS, SOCIAL SCIENCE AND HUMAN BEHAVIOUR STUDY
Author(s): STEVEN W. JOHNSON
Abstract: A study involving 454 respondents gathered from a random sample of American adults using SurveyMonkey found that a single variable, which described moral intensity, was able to account for 26.4% of the variance in the purchasing rates for consumers who acquire music online. The predictive ability of moral intensity was found to be significantly higher than the corresponding rates for age, gender, education, income, disposable income, and fear of legal sanction
- Publication Date: 04-Aug-2013
- DOI: 10.15224/978-981-07-7227-7-25
- Views: 0
- Downloads: 0