Abstract: Salespeople in many countries especially the developing ones are just telling about their companies' products because they are unaware of the real role of sellers. In Saudi Arabia, labor market is totally for men with minor segments for women especially in education and health sectors. Recently Saudi government has taken a number of promising legislative steps to promoting women’s employment and to increasing the presence of women in many domains that she couldn’t enter to it before. Now, Saudi women are taking salesmen positions in many stores especially those specialized in women’ goods and services. This new experience for Saudi women has not been evaluated from consumer point view. So, the aim in this paper is to explore the problems that Saudi female customers are facing with these new sellers. After discussing the salespeople’ characteristics in the light of the previous academic researches and the depth interviews with seven focus group of Saudi women customers, this study finds

• Publication Date: 21-Dec-2014
• DOI: 10.15224/978-1-63248-036-1-55
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Abstract: The authors had inference that it would be possible to enforce for innovation in low-competitive environment national companies operate. That’s why this paper based on the analysis of 20 state-owned companies of Russia. The data were collected from Innovation Development Programs (IDP) of Russian state-owned companies and by using content analysis and quantification as well as case study and the method of analogies and comparisons the authors prooved this statement. Thus, the state can effectively enforce companies to innovate.

• Publication Date: 21-Dec-2014
• DOI: 10.15224/978-1-63248-036-1-68
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