Abstract: This study explains the factors related to the avoidance of an advertisement by consumers. Factors that contribute to the avoidance of advertisements are important, as they lead to helping designers to design better and more effective advertisements. The results of this study have affirmed the factors related to the avoidance of advertisements by consumers. These factors are a good guidance for stakeholders, such as designers, educators, students, etc., to design better advertisements. These factors also serve as a direction for stakeholders to take, in order to increase the effectiveness of information delivery to consumers.

• Publication Date: 02-Jun-2014
• DOI: 10.15224/978-1-63248-010-1-05
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Abstract: This study employed model process of line drawing painting manually using a hybrid context 'Art' and 'Architecture Graphic Presentation Drawing' and courseware (A + AGPD+C). Model process will propose in courseware prototype. This hybrid model was designed to assist difficulties in producing a quality visual object among undergraduate student. Interview, observation and imitation were used in the visualization process. The organization of Line Visual Art (LVA) was analyzed based on art elements: appearance, line, shape, form, texture and color in order to form three dimensional illustration line drawing objects manually (3DiLDom). The model process consists of the best technique drawing painting in (3DiLDOm) by Subject Matter Expert (SME) and mimesis Modeling. This study helps in the development of students’ drawing ability using line techniques. The courseware can be used by students, lecturers, and communities in improving their understanding of drawing and to work independently. Thi

• Publication Date: 02-Jun-2014
• DOI: 10.15224/978-1-63248-010-1-06
• Views: 0
• Downloads: 0