THE EFFECTS OF DESIGN ELEMENTS ON LOCATION-BASED GAMIFICATION: A CASE STUDY OF THE CHENGCHI ADVENTURE APP
Published In: INTERNATIONAL CONFERENCE ON ADVANCES IN COMPUTING, COMMUNICATION AND INFORMATION TECHNOLOGY
Author(s): SHARI S. C. SHANG , VINCENT Y. C. LAI
Abstract: The rapid growth in the use of location-based gamification by enterprises will provide the motivation for the proposed research. In this research, I first focus on the positive consequences of the incredible growth of this trend, and show that it is worthy of analysis. Second, I attempt to address the negative aspects of the trend by examining the questions raised and difficulties encountered when enterprises use location-based gamification. Third, I identify the design elements of location-based gamification and define brand experience and brand loyalty. Fourth, I outline hypotheses regarding the relationships between the design elements of location-based gamification and brand experience, and between brand experience and brand loyalty. The objective of the proposed research is to help enterprises to better understand the use of location-based gamification to enhance brand experience and brand loyalty.
- Publication Date: 02-Jun-2014
- DOI: 10.15224/978-1-63248-010-1-11
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- Downloads: 0
THREADS AND COMPUTER PERFORMANCE IN OPENMP
Published In: INTERNATIONAL CONFERENCE ON ADVANCES IN COMPUTING, COMMUNICATION AND INFORMATION TECHNOLOGY
Author(s): ARSEN KURTI , ERMELA CEKANI HYSA , IGLI TAFA
Abstract: In our days we want to run multiple jobs in the same time in the system. Most of computers systems have multiple processors or multiple execution cores. This makes the concurrency higher. I choose the theme about threads because I wanted to know more about the basic unit of software that operating systems deal with “threads”. In this article I am going to describe these threads and I am going to do an experiment to explain better how they affect the load of CPU and the performance too.
- Publication Date: 02-Jun-2014
- DOI: 10.15224/978-1-63248-010-1-12
- Views: 0
- Downloads: 0