9 Articles Published

1. TECHNOLOGICAL PROPOSAL FOR COGNITIVE MODELING THROUGH THE SOLUTION OF PROBLEMS USING THE GAME LA ESCALERA

Authors: SNEIDER GARCIA HOLGUIN

Abstract: To carry out an analysis of cognitive modeling, an inclusive prototype should be used, that is, that allows the participation of the largest possible population, including the population with sensory disability, deaf or blind. In the Distrital Francisco Jose de Caldas University, the prototype of the game "La Escalera" is proposed, which poses a mathematical problem to be solved. This prototype consists of a board game of 8 cubes divided into two groups of 4 cubes and a board in the form of a ladder, each cube having to exchange its position with a cube of the other group respecting the rules of the game, while the game is solved, the prototype provides visual, auditory and tactile help; And in turn it collects all the movements that are made. As the user advances in the game, the data obtained from the movements made by the user with the cards will be saved in an Excel file, thus capturing the movements and errors committed by the participant.

Keywords: cognitive, modeling, data, collection, game, learning

Pages: 1 - 6 | DOI: 10.15224/978-1-63248-164-1-01

2. DO UPPER PRIMARY MATHEMATICS TEACHERS RECOGNISE CREATIVITY EXPERIENCE IN THEIR STUDENTS

Authors: KAREN K L HOR

Abstract: The aim of this article is to explore if Singapore mathematics teachers recognize the creativity experience of upper primary school children when they attempted open-ended mathematics questions. These 17 students from Singapore Primary Schools (aged between 11 and 12 years old) attempted three different types of open-ended mathematics questions using pen-and-paper method. Their creativity experience was elicited via face-to-face interviews, and phenomenographic analysis surfaced three different ways of experiencing openness in learning: being assessed, making decisions and exploring with freedom. The students written answers were graded by two experienced mathematics teachers. The analysis of the Teachers Consensual Assessment (TCA) of open-ended mathematics answers seemed to indicate that students creativity experience was seldom noticed or recognized by the Singapore primary mathematics teachers.

Keywords: creativity, open, ended, mathematics, questions, voices, children, education

Pages: 7 - 9 | DOI: 10.15224/978-1-63248-164-1-02

3. THE ANTICIPATED IMPACT OF THE PROSPECTIVE INTEGRATED CASINO RESORT ON THE TOURISM INDUSTRY OF CYPRUS

Authors: RIA NICOLETTI MORPHITOU , MARLEN DEMETRIOU

Abstract: The purpose of this research paper is to explore mainly the impact of the prospective integrated casino resort on the tourism industry of the Republic of Cyprus.The orientation of the report is diagnostic from a marketing perspective in order to identify its compatibility with the existing tourist markets in Cyprus. It also explored salient themes of the theory on integrated casino resorts in Las Vegas and Macau, and more precisely the emphasis given on: the service environment, the employee service, the brand,and the corporate social responsibility. The study takes a qualitative approach where a more in-depth evaluation of existing literature and in depth interviews with executives from the Cyprus Tourist Organization and the Ministry of Tourism have taken place.

Keywords: Prospective, integrated, casino, resort, tourism, industry

Pages: 10 - 16 | DOI: 10.15224/978-1-63248-164-1-03

4. THE EFFECT OF DIGITAL MARKETING ON PERFORMANCE OF COMMERCIAL BANKS IN RWANDA (2013-2017)

Authors: DIANAH MUTONI

Abstract: The main purpose of this study was to assess the effect of digital marketing on performance of commercial banks in Rwanda. The specific objectives were to identify the common digital marketing platforms used by the commercial banks in Rwanda; to determine the extent to which the application of digital marketing has improved customers convenience as channel of performance of commercial banks in Rwanda; and to assess how the application of digital marketing help in reducing marketing cost against traditional marketing in commercial banks in Rwanda. This study employed a descriptive cross sectional survey design where it was used to gather information on a population of 243 employees. The sample sizes were 46 employees from BPR and the 25 employees from Equity Bank. In addition, the data analysis was done with the help of SPSS to show the relationship between digital marketing and performance of BPR Atlas Mara and Equity Bank Rwanda. The findings revealed that common digital marketing pla

Keywords: Digital, marketing, Performance, Customers, convenience, ommercial, banks

Pages: 17 - 25 | DOI: 10.15224/978-1-63248-164-1-29

5. UNDER-PERFORMING AND PERFORMING HIGH SCHOOLS WORK-ENGAGEMENT AND BURNOUT AMONGST EDUCATORS

Authors: KELEBOGILE REVELATION FELICITY MOKGELE , YEYAMA KUMBI

Abstract: The study of Burnout and Engagement amongst educators in under-performing and performing high schools is critical as it affects their own well-being and throughput rate of their learners, who in turn provide the higher education institutions with first-year admission candidates. The study aimed to investigate the phenomena of burnout and engagement amongst educators in Under-performing and Performing High Schools. A cross-sectional survey was conducted amongst educators in Under-performing and Performing High Schools (n = 310) constituting a convenience sample. The Oldenburg Burnout Inventory, together with a biographical questionnaire, was administered and found to be a valid and reliable instrument to measure the burnout and engagement of these participants. Two reliable factors,namely burnout and engagement, were extracted. Both categories of participants experienced burnout to some extent. Results from the study showed that participants from Under-Performing High Schools were found

Keywords: Educators, Under, performing, High, Schools, Performing, High Schools, Burnout, Engagement.

Pages: 26 - 36 | DOI: 10.15224/978-1-63248-164-1-30

6. IMPROVING TRADITIONAL TOURISM PROMOTION THROUGH THE APPLICATION OF SENSORY BRANDING

Authors: BRANISLAV R. TANASIC

Abstract: In an attempt to increase the small persuasive power of tourism promotion on consumers, the influence of sensory branding has been explored and monitored by electroencephalographer (EEG device). Combination of promotional technique and sensory branding can significantly increase the positive impact on potential tourist during making the decision process about destination chose. The starting point of this research is the fact that tourism promotion affects the destination choice of future tourists only with 8% (Travelsat, 2011). With the aim to reveal the impact of sensory branding on the future tourists, organized a neuromarketing research using electroencephalographic scanning of the participants, to explore the extent to which sensory branding can increase the impact of promotion on consumers. A comparison of statistically structured results gives an answer to the question of the extent to which this form of promotion influences the behavior and decision-making of consumers.

Keywords: Sensory, branding, promotion, tourism, EEG, neuromarketing.

Pages: 37 - 45 | DOI: 10.15224/978-1-63248-164-1-31

7. DATA PRIVACY IN BANGLADESH A REVIEW OF THREE KEY STAKEHOLDERS PERSPECTIVES

Authors: UMME SAARA KHAN , KAMAL HOSSAIN , KHABIRUL ALAM

Abstract: The study focuses on data privacy in the context of Bangladesh.The objective of this study is threefold: first, to know consumers perspective on the importance of data privacy, second, to understand the industry experts point of view towards data privacy and third, to analyze Governments stake and initiatives to protect personal data.This paper focuses on the current status of data privacy in Bangladesh and entails with recommendation to further develop data protection aspects in Bangladesh.

Keywords: data privacy, Bangladesh, consumer, industry expert, government, perspective.

Pages: 46 - 50 | DOI: 10.15224/978-1-63248-164-1-32

8. WAR DESTROYS BUSINESS A REALITY CHECK

Authors: IMRAN NASEEM , SAEED AKBAR

Abstract: The study takes on economic aspects of war.Exploring the literature in search of finding any systematic explanation of war and business complexity we found no comprehensive evidence.The study did not have geographical or time barriers in terms of event occurrence though selected literature comes recent and quality publications. Since literature does not provide any mechanism to understand complex and dynamic relationship between war and business,this study proposes a framework to understand these dynamics and invites attention of the scholars to invest time and energy in analyzing the proposed framework for studying different aspects of the war and business relationship.Realizing the complex and dynamic nature of the variables,we assume that every unique combination would have a different outcome. An empirical investigation based on the proposed framework would add to its refinement.

Keywords: relationship, Realizing, complex, dynamic, nature

Pages: 51 - 57 | DOI: 10.15224/978-1-63248-164-1-33

9. IMPACT OF DIFFERENT MARKETING MIX ELEMENT ON BRAND EQUITY OF MOBILE COMPANIES

Authors: MUHAMMAD MUZAMIL SATTAR

Abstract: This research is conducted to test the effect of selected marketing mix element on over all brand equity. After sales service, price, promotion and distribution intensity has been chosen to see their effect on perceived quality, brand loyalty, brand awareness and association which are elements of overall brand equity as proposed by Aaker in 1996. To test the model Mobile Industry is chosen as this industry is growing day by day and most of the customers are brand conscious in this industry due to high involvement product and complex buying behaviour.Youth of all over Pakistan was chosen as a sample to conduct research. The result indicates positive impact of after sale service, promotion and price on perceived quality, brand loyalty,brand association and awareness.

Keywords: Marketing, Mix, Brand, Equity, Dimensions, Brand, Equity, Mobile, Industry

Pages: 58 - 64 | DOI: 10.15224/978-1-63248-164-1-37