13 Articles Published

1. SOCIAL COMMERCE AND CONSUMER DECISION MAKING: A CONCEPTUAL MODEL FROM SOCIAL SUPPORT PERSPECTIVE

Authors: HETTIARACHCHI H.A.H. , RANATHUNGA S. , WICKRAMASINGHE C.N.

Abstract: The emergence of social commerce made a paradigm shift in the business-consumer relationship realm. In fact, more power has shifted from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. Thus, understanding consumer behavior in the context of social commerce adoption has become inevitable for organizations that aim to convince consumers by particularly exploiting the advantage of social relationships and support. Moreover, such social ties will be able to facilitate trust as the most promising benefit while alleviating the perceived risk, which were the major concerns with online commerce over the years. This paper presents a framework to comprehend the impact of social commerce on the consumer decision making process stages; need recognition, information search, alternative evaluation, purchase decision and post purchase behavior with special reference to the social support perspective. In this context, pertaining literature in the field of social c

Keywords: Consumer Decision Making Process, Online Social Networks, Social Commerce, Social Commerce Constructs, Social Support

Pages: 1 - 10 | DOI: 10.15224/978-1-63248-120-7-40

2. THEORETICAL FRAMES FOR SIGN AND DACTYL RECOGNITION SYSTEM (GESL DATA)

Authors: TAMAR MAKHAROBLIDZE

Abstract: This paper discusses the theoretical frames for sign language machinery recognizing using the data of Georgian Sign Language (GESL). The best practical achievements are the elaborated computer systems recognizing the static signs and dactyls

Keywords: Sign Languages, computer linguistics, Georgian Sign Language, GESL

Pages: 11 - 15 | DOI: 10.15224/978-1-63248-120-7-41

3. REGIONAL POLICY VARIABLES AND LOCAL EMPLOYMENT GROWTH EVIDENCE FROM KOREA

Authors: ILTAE KIM

Abstract: This paper examines the effects of regional policy variables on local employment growth using the panel data from 1998 to 2013 in Korea. The employment equation is derived from Constant Elasticity Substitution (CES) production function. Employment growth is specified as a function of wage rate, output, local public expenditure, and local R and D expenditure. The research and development expenditure is the proxy variable of technological innovation. The demand for labor takes into account dynamics since the cost of adjustments in the demand for labor will be induced in the long-run. A Dynamic Panel Regression Model is employed considering the effect of lagged employment using regional panel data. The results show that public expenditure has positive effects on local employment growth and that the effect of public expenditure in manufacturing sector is more elastic than that of service sector. A one percent increase in public expenditure increases industrial employment in manufacturing s

Keywords: Regional Economic Variables, Local Employment Growth, Dynamic Panel Regression Model

Pages: 16 - 20 | DOI: 10.15224/978-1-63248-120-7-42

4. DIFFERENCES IN CSR ACTIVITIES AND PERCEPTIONS BETWEEN MANAGERS AND SHOP-FLOOR WORKERS IN FAMILY-RUN BUSINESSES IN EASTERN THAILAND

Authors: RICHARD J. MURPHY , SAPANNA LAYSIRIROJ , WALTER WEHRMEYER

Abstract: Corporate Social Responsibility (CSR) can influence employee motivation and happiness so many enterprises in Thailand, both foreign and Thai, have been applying CSR concepts in their organisations, especially as part of staff management and human resource. However, many of these practices are not formalised, but intrinsic to, family-run businesses (FRBs), defined here as a business run by family members only. Despite their lack of formal procedures given their size, family heads often have their own understanding on what CSR activities should be done, and with what effect. It is less well known what the perception and perceived effect of such activities are in FRBs to provide a better understanding how informal CSR activities are initiated, how they differ among different FRBs and how these CSR activities are perceived by its employees. This is the topic of this research. The research is based on over 3,000 questionnaires sent to employees of 28 FRBs in Eastern Thailand, with 2,292 res

Keywords: Corporate Social Responsibility (CSR), Family-run Business (FRB), employee perception, organisation hierarchy

Pages: 21 - 26 | DOI: 10.15224/978-1-63248-120-7-43

5. THE EFFECT OF A TEAM’S KNOWLEDGE MANAGEMENT PRACTICES ON TEAM PERFORMANCE : EVIDENCE FROM SRI LANKAN SOFTWARE DEVELOPMENT COMPANIES AND BUSINESS PROCESS OUTSOURCING COMPANIES

Authors: J A S K JAYAKODY , W.B.M.D.BASNAYAKE

Abstract: The present study examines the effect of a teams’ knowledge management practices and team performance. Drawing on the knowledge based view which says how knowledge management practices will enable the achievement of sustainable competitive advantage, this study attempted to investigate knowledge management practices at the team level and their effect on team performance in software development companies and Business Process Outsourcing companies. A hundred teams including their team leaders and team members from selected companies in Sri Lanka responded to two questionnaires. Using the Partial Least Square – Structural Equation Modeling approach, the results of the statistical analysis revealed that knowledge management practices within teams have a significant effect on team performance. Hence, this study contributes to the knowledge based view theory.

Keywords: Knowledge Retention (KR), Knowledge Management Practices (KMP), Team Performance (TP), Knowledge Based View (KBV) Theory, Sustainable Competitive Advantage (SCA).

Pages: 27 - 34 | DOI: 10.15224/978-1-63248-120-7-44

6. ASSESSMENT OF TRIP BEHAVIORAL CHANGE AND ITS APPLICATION:A CASE STUDY IN DAWEI SPECIAL ECONOMIC ZONE, MYANMAR

Authors: MASAHIKO NAGAI , SATOMI KIMIJIMA

Abstract: Dawei Special Economic Zone (DSEZ) Project is one of the largest petrochemical industrial estates in South East Asia aiming to transform the country into a pivotal hub for regional connectivity and logistics. This project development has directly affected local population’s trip behavior. The objectives of this paper are to 1) assess trip behavioral change of local villagers by merging conventional trip behavioral data to GPS data, and 2) assess trip behavioral change associated with land cover change. A total of 345 individual respondents was stratified-randomly selected for evaluating one-day trip behavior. Indexing conventional trip data was conducted using online map service. Land cover changes represented by Normalized Difference Vegetation Index (NDVI) were calculated from satellite imagery. The result shows -1 inverse correlation between trip behavior and NDVI. The study concluded that merging conventional trip behavioral data to GPS data enables to analyze historical trip behav

Keywords: person trip, behavioral change, rural area, conventional survey, GPS data

Pages: 35 - 38 | DOI: 10.15224/978-1-63248-120-7-45

7. THE ECONOMIC INDEPENDENCE OF YOUNGER GENERATIONS AND INFLUENTIAL FACTORS

Authors: HYUNSEO KIM , JIMIN SUN , SEOYOUNG KO

Abstract: The aim of this study was to investigate the state of economic independence of Korean adolescents and young adults, and to explore potential factors that affect their independence. We surveyed 221 high school students on their economic independence and potential influencing factors (e.g. demographics, family relationships, economic satisfaction, etc.). The states of economic independence were divided into four stages; Stage 1 (strong), Stage 2 (average), Stage 3 (weak), and Stage 4 (very weak). We also analyzed big data from 116,797 young adults on their economic activity, based on a population survey provided by the Korea National Statistical Office. Among 221 survey respondents, 33.0% were classified as Stage 1, 22.6% as Stage 2, 29.9% as Stage 3, and 14.5% as Stage 4 of economic independence. Gender and age were statistically significant characteristics that relate to economic independence (P 0.05). The most common reason that students wanted to become economically independent was t

Keywords: Economic independence, Adolescent, Youth, Family

Pages: 45 - 48 | DOI: 10.15224/978-1-63248-120-7-71

8. DOES EMPLOYEE SATISFACTION PAY OFF? A COMPARATIVE STUDY ON PRIVATE COMMERCIAL BANKS IN BANGLADESH

Authors: IREEN AKHTER , SHAKILA YASMIN

Abstract: Satisfied employees are likely to work heart and soul. As a result productivity and quality of work are supposed to be high which in turn should help a company to achieve its financial objectives. Studies such as Hassan, et. al, (2013); Harter, et. al, (2002); and Huselid (1995) suggest that in achieving financial objectives employee satisfaction plays the significant role. But Keiningham et. al. (2006); Pritchard and Silvestro (2005); Silvestro (2002); Bernhardt et. al. (2000) and others found insignificant or no association between employee satisfaction and financial performance. Therefore, the results of empirical studies are inconclusive. This study has investigated whether employee satisfaction pays off in terms of organizational performance in the context of the banking sector of Bangladesh. Private commercial banks operating in Bangladesh have been taken as subjects of the study. Organizational performance has been measured by normalized profitability. To determine normalized pr

Keywords: organizational performance, employee satisfaction, commercial banks.

Pages: 49 - 53 | DOI: 10.15224/978-1-63248-120-7-72

9. THE IMPORTANCE OF MIXED METHODS HOW VALIDATION AND VOICE MAY INTERACT EFFECTIVELY

Authors: CHRISTOPHER CHARLES DENEEN

Abstract: The use of qualitative and quantitative research methods, together (henceforth referred to as mixed methods) is increasing in popularity within social science research. Mixed methods approaches have tremendous potential to provide a more complete picture of the topic under study and enhance validation of findings. Mixed methods may provide balanced results that allow for highly defensible interpretations while allowing the ‘voice’ of participants to form compelling narratives. Significant challenges exist, however in proper implementation. This paper explores the potential and challenges of conducting mixed methods in the social sciences through focusing on three mixed-methods studies conducted by the author. Mixed methods data collection, analysis and presentation of findings are addressed. Research was conducted in the field of education studies, but implications are made clear for the broader field of social sciences. Key topics include developing complimentary relationships between

Keywords: importance, mixed, methods

Pages: 54 - 54 | DOI: 10.15224/978-1-63248-120-7-73

10. SUPPLY CHAIN MANAGEMENT (SCM): ITS IMPLICATIONS ON MANUFACTURING AND SERVICE INDUSTRY

Authors: MD. MAMUN HABIB

Abstract: Supply Chain Management (SCM) has been widely researched in numerous application domains during the last two decades. Despite the popularity of SCM research and applications, considerable confusion remains as to its meaning. There are several attempts made by researchers and practitioners to appropriately define SCM, particularly for the service industries. This paper represents theory and evolution of Supply Chain Management as well as highlights chronological prospective of SCM in terms of time frame in different areas of manufacturing and service industries. Basic supply chain, from raw material to finished products, for manufacturing and service industries has been illustrated, including various intermediate parties/organizations. SCM in fishing industry as well as SCM in JMI Group are illustrated. Finally, this study demonstrates Integrated Tertiary Educational Supply Chain Management (ITESCM) model as the application of SCM in the service industry, which would unlock other applic

Keywords: Supply chain Management, ITESCM, service industry, education, evolution, SCM

Pages: 55 - 60 | DOI: 10.15224/978-1-63248-120-7-74

11. PSYCHOMETRIC TESTING OF THE WORLD ORGANIZATION QUALITY OF LIFE –BREF (WHOQOL-BREF) QUESTIONNAIRE - FARSI VERSION WITH ONCOLOGY PATIENTS

Authors: MASOUD BAHRAMI

Abstract: The aim of the study was to provide some evidences for reliability and validity of the WHOQoL-BREF questionnaire - Farsi version in Iranian cancer patients. This descriptive correlational study was conducted in 2013 in which 198 cancer patients were conveniently recruited. The Cronbach’s alpha values for patients’ responses were 0.84, 0.75, 0.69, and 0.77, for physical, psychological, social relationship and environmental domains, respectively. Cronbach alpha values of patients QoL domain scores were above the acceptable level of 0.70. Most questions (21/24 or 88 percent) showed the highest correlations with domains to which they generally assigned supporting the for domain structure of the questionnaire. Findings of psychometric testing were generally promising indicating that the WHOQoL-BREF questionnaire was an appropriate tool to use in the clinical area of cancer patients.

Keywords: WHOQoL-BREF questionnaire, Psychometric testing, oncology patients, Quality of Life,

Pages: 61 - 64 | DOI: 10.15224/978-1-63248-120-7-75

12. ANTECEDENTS OF ADOLESCENT PARENTHOOD: A STUDY OF BONDO AND NAIROBI DISTRICTS IN KENYA

Authors: MILDRED JENIFER LODIAGA

Abstract: The general objective of the study was to find out, compare and analyze factors of socio-cultural and socioeconomic nature that could explain the differentials in adolescent reproductive behaviour by gender and urban-rural place of residence in two districts in Kenya: Bondo and Nairobi. Nairobi represented an urban area while Bondo, a rural environment. The study was based on a sample of 533 adolescents. Of these 272 (51 percent) were females while 262 (49 percent) were males. Of the 533 informants, 296 were from Nairobi (55.5 per cent), and the remaining 273 (44.5 per cent) were from Bondo. The target populations were adolescent girls and boys, in and out of school, with and without children, in and out of marital unions. Information on adolescent reproductive behavior was obtained using interview schedules, focus group discussions guides and observations checklist. Data obtained were analyzed using both qualitative and quantitative approaches to complement each other in explaining t

Keywords: olescent, antecedents, adolescent sexual behavior, parenthood, fertility

Pages: 39 - 40 | DOI: 10.15224/978-1-63248-120-7-69

13. ANTECEDENTS OF ADOLESCENT PARENTHOOD: A STUDY OF BONDO AND NAIROBI DISTRICTS IN KENYA

Authors: MILDRED JENIFER LODIAGA

Abstract: The general objective of the study was to find out, compare and analyze factors of socio-cultural and socioeconomic nature that could explain the differentials in adolescent reproductive behaviour by gender and urban-rural place of residence in two districts in Kenya: Bondo and Nairobi. Nairobi represented an urban area while Bondo, a rural environment. The study was based on a sample of 533 adolescents. Of these 272 (51 percent) were females while 262 (49 percent) were males. Of the 533 informants, 296 were from Nairobi (55.5 per cent), and the remaining 273 (44.5 per cent) were from Bondo. The target populations were adolescent girls and boys, in and out of school, with and without children, in and out of marital unions. Information on adolescent reproductive behavior was obtained using interview schedules, focus group discussions guides and observations checklist. Data obtained were analyzed using both qualitative and quantitative approaches to complement each other in explaining th

Keywords: Adolescent, antecedents, adolescent sexual behavior,

Pages: 39 - 40 | DOI: 10.15224/978-1-63248-120-7-69