21 Articles Published

1. TRACING MULTICULTURALISM IN LAT’S CARTOON

Authors: CHANG SIEW JUEN

Abstract: The harmonious multicultural landscape in Malaysia is rooted in a plural society during the colonial rule. It was a time when the Malays, Chinese and Indians – met and lived together, sharing the same space yet remain culturally unique and apart. This research traces the transformation of pluralistic society into one with a multicultural identity as portrayed in Lat’s cartoons, from his earlier works to the more recent ones, captured the progression of Malaysia’s ethno-cultural and social dynamics from a plural society during its early independence, to the multi-ethnic, multicultural Malaysia of today. Three series of Lat’s cartoon: Kampung Boy, Town Boy and The Early Series are chosen as the research corpus. Two theories: Reception Theory and Reader Response Theory formed the basis for the analysis and discussion of the corpus. Findings reveal that Lat’s cartoon had successfully traced the transformation of the cultural landscape in Malaysia.

Keywords: Multiculturalism, reception theory, reader response theory, Malaysian’s cartoons, nation building

Pages: 6 - 9 | DOI: 10.15224/978-1-63248-027-9-36

2. SOCIO-CULTURAL PRACTICES AND WOMEN’S HEALTH IN TANZANIA

Authors: DAN NYARONGA , ROXANA TOMA

Abstract: This study examined whether female genital mutilation (FGM) is a risk factor for intimate partner violence (IPV) and its subtypes (e.g., physical violence, threat to harm, scream or curse, and insults or taking down), and whether there is a path association from FGM to IPV to depression among women in Tanzania. The study used cross-sectional data from a family and community health survey conducted in Tanzania in 2011. A total of 181 women aged 13-58 responded to the questions about female genital mutilation (FGM), intimate partner violence, and depression. FGM is associated with IPV including physical and emotional violence that are associated with depressive episodes among women in Tanzania. The study findings underscore the need for more screening of both domestic violence and mental health conditions in Tanzania to determine the prevalent of depression among women exposed to FGM and domestic violence, thus yield useful results for planning and implementing mental health services in

Keywords: Female genital mutilation, intimate partner violence, depression.

Pages: 1 - 5 | DOI: 10.15224/978-1-63248-027-9-35

3. TUNISIA’S FOREIGN RELATIONS BEFORE AND AFTER THE ARAB SPRING RELATIONS WITH MAJOR POWERS

Authors: AMENI JEBEL

Abstract: With China conducting a very active diplomacy around the world mainly in third world countries and the West crying foul over what they term 'China Threat' in Africa and the Arab world, Tunisia is reconsidering it’s positioning between East and West. Since its independence in 1956, Tunisia made the choice to be pro-western while keeping a certain degree of independence with a doctrine of critical support set up by “the father of the Nation” President Habib Bourguiba. In order to get inde-pendence from the French colonial power, Bourguiba played the US support card while being very active in the non-aligned movement. A small country, Tunisia decided from the beginning to never antagonize anybody and have a strong and balanced foreign policy, offering even to be a fair mediator in certain con-flicts. That was the official policy of the country until after the Revolution of January 2011. Because Tunisia is first and fore-most a North African and Mediterranean country, 80% of its trade was

Keywords: Tunisia, Foreign Policy, Arab Spring, International relations

Pages: 10 - 16 | DOI: 10.15224/978-1-63248-027-9-37

4. A STUDY OF TAIWAN CONSUMERS’ ATTITUDE TOWARD INTERNET TRANSNATIONAL SURROGATE BUYING SERVICE

Authors: CHI-LONG YEN , HUEY-WEN CHOU , LI-RU HWANG

Abstract: With the increasing popularity of internet usage, internet economy has flourished. According to a study done by Institute of Information Industry (2012), the total revenue of Taiwan’s internet business was 562 billion NT dollars in 2011 and 10% of it was contributed to overseas shopping. The study also found an increasing number of Taiwan consumers made their overseas shoppings by themselves via the companies’ websites, instead of using internet transnational surrogate buying services. Previous studies on internet transactional surrogate buying service mainly focus on the investigation of consumers’ intention in usage and consumers’ attitude towards using the internet transnational surrogate buying services. Very little research has been done on investigating the antecedent variables that have effects on consumers’ attitude towards the internet transnational surrogate buying services usage. In addition, whether and how consumers’ attitude towards using the internet transnational surrog

Keywords: internet transnational surrogate buying service, merchandise attribute, perceived benefit, perceived risk, openness, materialism.

Pages: 17 - 21 | DOI: 10.15224/978-1-63248-027-9-38

5. FACTOR INFLUENCING PUBLIC PARTICIPATION IN URBAN AGRICULTURE IN MALAYSIA

Authors: GOLNAZ REZAI , JUWAIDAH SHARIFUDDIN , MAD NASIR SHAMSUDIN , ZAINALABIDIN MOHAMED

Abstract: As population grows, the need to provide more jobs and food are becoming more complex both economically and physically. Urban agriculture has drawn much attention in Malaysia to tackle problems caused by population growth, urbanization and food scarcity. This interest in urban agriculture in the country has set the scene to explore factors influencing public involvement in it. To gather information for this study a total of 640 households were interviewed via a structured questionnaire. Exploratory factor analysis was carried out and the results show that society recognition, attitude and the social impact of urban agriculture are the top three considerations for individuals participating in urban agricultural activities

Keywords: urban agriculture, public participation, exploratory factor analysis, Malaysia

Pages: 22 - 25 | DOI: 10.15224/978-1-63248-027-9-39

6. THE STUDY OF DIFFERENCE BETWEEN PEOPLE WHO TERMINATED BANK ACCOUNT AND NOT. AFTER THE PRIVACY BREACHES IN KOREA.

Authors: CHAN-YUB PARK , SE-WONG HWANG , YE-JI KIM

Abstract: In January 2014, Korea experienced a major private information leakage. Many people closed their bank accounts, which lead to a momentary business paralysis. However, certain people maintained and continued to use their accounts. This study attempts to verify the difference between people who closed their accounts and those who did not. Privacy concern, switching cost, and service loyalty was assumed to be factors that might affect resistant behavior. We also examined the effect of resistance behavior on actual outcome. 174 samples were collected through online surveys and SPSS 21 was used for analysis. Results showed that privacy concerns and loyalty had significant effects on resistant behavior. The resistant behavior between the two groups also showed a significant difference.

Keywords: privacy concern, resistant behavior, service loyalty,

Pages: 26 - 30 | DOI: 10.15224/978-1-63248-027-9-40

7. EFFECT OF LOCATION-BASED SERVICES CHARACTERISTICS ON PURCHASE INTENTION

Authors: DONG MAN LEE

Abstract: This study presents the characteristics influencing purchase intention for Location-based Services (LBS) in South Korea. A research model was developed based on the Technology Acceptance Model (TAM) applied to LBS user in South Korea to identify the LBS purchase intention factors and TAM perspectives. Appropriate measures were developed and tested on 220 LBS users in South Korea. The results were examined to identify significant factors affecting LBS technology acceptance intention. The results indicate that LBS users are more likely to adopt LBS that include location awareness, ubiquity, reputation, trust, and entertainment. In addition, attitude was found to play a significant positive role, as was the user’s purchase intention.

Keywords: Location-Based Services (LBS), Technology Acceptance Model (TAM), Purchase Intention

Pages: 31 - 34 | DOI: 10.15224/978-1-63248-027-9-41

8. STUDY ON THE ANTECEDENTS OF MOBILE WALLET USE : VALUE-BASED PERSPECTIVE

Authors: CHOONG.C. LEE , EUNHEE AHN , Y.S. CHAE

Abstract: Mobile wallet which manages mobile coupon and membership card in an integrative way is a sort of mobile service which grows fast thanks to its convenience and economic usefulness. However, despite of its fast growth, the increase in short-term users who don’t continue to use mobile wallet has become a critical problem for mobile wallet service providers to create profit. In this paper, to draw major considerations to extend the service use period for mobile wallet users, VAM (Value-based Adoption Model) was applied to verify the factors which affect continuous intent to use. Mobile wallet users feel emotional costs, for example facial consciousness, while using the service, VAM which considers both benefit and sacrifice seems an adequate methodology to study users’ behavior intent. This study aims to classify the factors which affect mobile wallet users’ perceived value into benefit and sacrifice for comprehensive analysis. Then, the impact of perceived value on continuous intent to us

Keywords: Mobile Wallet, VAM(Value-based Adoption Model), Continuous Intention to Use

Pages: 35 - 39 | DOI: 10.15224/978-1-63248-027-9-42

9. EFFECT OF LOCATION-BASED SERVICES CHARACTERISTICS ON PURCHASE INTENTION

Authors: CHOONG.C. LEE , EUNHEE AHN , Y.S. CHAE

Abstract: Mobile wallet which manages mobile coupon and membership card in an integrative way is a sort of mobile service which grows fast thanks to its convenience and economic usefulness. However, despite of its fast growth, the increase in short-term users who don’t continue to use mobile wallet has become a critical problem for mobile wallet service providers to create profit. In this paper, to draw major considerations to extend the service use period for mobile wallet users, VAM (Value-based Adoption Model) was applied to verify the factors which affect continuous intent to use. Mobile wallet users feel emotional costs, for example facial consciousness, while using the service, VAM which considers both benefit and sacrifice seems an adequate methodology to study users’ behavior intent. This study aims to classify the factors which affect mobile wallet users’ perceived value into benefit and sacrifice for comprehensive analysis. Then, the impact of perceived value on continuous intent to us

Keywords: Mobile Wallet, VAM(Value-based Adoption Model), Continuous Intention to Use

Pages: 35 - 39 | DOI: 10.15224/978-1-63248-027-9-42

10. THE END OF THE WORK- LIFE BALANCE ERA? EXPATRIATES PERSPECTIVE

Authors: ANNA OLSZEWSKA

Abstract: Having a balanced life seems to be of a particular complexity and rather hard to achieve for all business people, in particular it has been considered difficult to reach for expatriates. This study describes how female and male expatriates approach work- life balance (WLB) issues and why, as well as where they see the key success factors on their international assignments. The data were obtained from 20 in depth interviews conducted on Singapore- and Dubai- based expats, age 23-54 across 13 nations. The research reveals that the approach to WLB changes with age, position and can be even industry as well as gender specific. Hence, female interviewees in an overwhelming majority disapprove of the WLB concept, while male expats value this equilibrium highly, although they appear to have a different perception of it. That attitude itself has a significant impact on work- life conflicts and job satisfaction levels. Furthermore, the findings indicate that female expats value cultural intuiti

Keywords: expatriates, gender differences, work-life balance

Pages: 40 - 44 | DOI: 10.15224/978-1-63248-027-9-43

11. A STUDY ON USER'S PERSONALITY TRAITS AFFECTING FACEBOOK USE BEHAVIOR (FOCUSED ON USER'S IMPRESSION MANAGEMENT)

Authors: CHOONG.C. LEE , G. KIM , K.J. HAN

Abstract: This study intended to analyze experimentally about the difference in Facebook use behavior depending on degree of interest in impression management whose users have various personality traits. According to preceding research, independent variables (user's personality traits) include public self-consciousness, self-presentation, and definition of the situation. In case of dependent variables (Facebook use behavior), information projection behavior is included. Also, impression management was concerned as moderating variable. The survey was conducted targeting 235 Facebook users. Data was analyzed through Smart PLS 2.0 M3 program. In the results of the survey, self-presentation and definition of the situation positively affected information projection behavior, and impression management represented more than medium mediating effect to most of the accepted hypotheses. Therefore, this study founded that Facebook users considered timeline at Facebook as "personal space", and made an effort

Keywords: impression management, Facebook, information projection, user's personality traits

Pages: 45 - 49 | DOI: 10.15224/978-1-63248-027-9-44

12. HOMO ECONOMICUS : REALITY OR MYTH?

Authors: VERA JANCUROVA

Abstract: The paper investigates into the assumptions of model homo economicus and changes in developing the theory over the decades. The aim of the paper is to introduce and discuss the assumptions and further offer an overview of different approaches. During past years the theory switched from homo economicus to real description of current people handling at financial markets. At the end we introduce a basic model that could be the background for further investigation of models replacing homo economicus.

Keywords: homo economicus, rationality, financial market

Pages: 50 - 52 | DOI: 10.15224/978-1-63248-027-9-45

13. A COMPARISON OF THE CHINESE AND KOREAN CONSUMERS’ RESPONSE OF SMART CLOTHING

Authors: HYUN HEE PARK , MI JIN NOH , PAULINE SULLIVAN , QIN LI

Abstract: Smart clothing competes in global market, so investigation of its adoption should be country specific in order to provide information important to its acceptance in different countries. The market share of technology and fashion products is increasing in Asia Pacific. There are differences between Chinese and Korean consumers regarding technology adoption and clothing consumer behavior. Thus, this study compares between country differences in the relation of personal innovation and price perception to smart clothing acceptance intention. As a result, smart clothing marketing strategies should emphasize technology innovation to reduce Chinese consumers’ price perception. Smart clothing manufacturers should design smart clothing that Korean consumers perceive as aesthetically pleasing in order to increase product acceptance

Keywords: smart clothing, consumer responses, crosscultural

Pages: 53 - 55 | DOI: 10.15224/978-1-63248-027-9-46

14. COOPERATION BETWEEN CO-OPERATIVE BUSINESS ORGANIZATION AND INVESTED OWNED FIRM TO STIMULATE ECONOMIC GROWTH OF A COUNTRY:A COOPERATIVE ADVANTAGE APPROACH

Authors: CHANCHAI PETCHPRAPUNKUL

Abstract: The roles of cooperative business organizations (Co-ops) and the invested owned firms (IOFs) to stimulate economic growth of a country depend on the level of understanding and competence of the policy maker to blend five different factors related to organizational structure and business model of the Co-op and the IOF to the five similarities factors on the managerial approach of them into one marked. Five different factors are: organizational structure, goal, objective; ownership advantage and financing policy; investment policy; dividend pay out policy; and social and mutual aspect. These five different factors make Co-op and IOF have their own different ideology, different goal of establishment, different organizational structure, vision, mission and different in the way of doing business. Co-op concentrated on cooperation while IOF concentrated on competition. Misunderstanding and mismanagement of these five different factors together with selfish, competition and economic greedy of

Keywords: Co-operatives, Invested Owned Firms, Economic growth, AMOS

Pages: 56 - 61 | DOI: 10.15224/978-1-63248-027-9-47

15. BOTSWANA’S FOREIGN POLICY DIPLOMATIC SURVIVAL, IMPACT AND CHALLENGES

Authors: KEORAPETSE MMOLOKI GABATLHAOLWE

Abstract: This paper chronicles the evolvement of Botswana’s foreign policy (FP) by reflecting Botswana’s attempts to change aspects of the international status quo that it dislikes and to maintain those of which it approves, in this age of global integration. It finally illuminates the trade-offs Botswana's top decision-makers face in determining the appropriate policies to maximize utility, given its goals. The subject matter is discussed through an analysis of Botswana's international interaction; evaluating, how they have maximized the benefits of multilateral international cooperation beyond Botswana’s and African borders.

Keywords: Botswana, foreign policy, Africa, democracy, FP

Pages: 62 - 67 | DOI: 10.15224/978-1-63248-027-9-48

16. CHINA IN LATIN AMERICA THE DEVELOPMENT OF A NEW PARTNERSHIP OR THE THREAT OF A RISING ECONOMIC POWER

Authors: KATHERINE ROSERO

Abstract: Latin America and the Caribbean has become an important tool for the development of China, consequently, diplomatic and economic relations have become relevant for both sides. Even when the evolution of the relationship between China and Latin America appear positive, the perspective of the Latin American countries over the presence of China maintains ambivalent. Notwithstanding, the intentions of China to achieve a peaceful a prosperous liaison with the area remains evident. Thus, the establishment of a monolithic policy for the region, resemble as an inaccurate measure towards the diverse economic markets and political ideologies in the area. This paper makes a review of how Latin America and the Caribbean (LAC) increase their importance in China’s Foreign Policy through time and displays the necessity to strength Co-operation policies with the rising economy.

Keywords: Latin America, China, Threat, Opportunity, Geopolitics.

Pages: 68 - 73 | DOI: 10.15224/978-1-63248-027-9-49

17. WHY DID THEY SHARE THE SECURITY INFORMATION KNOWLEDGE ON SNS?

Authors: SE-YOON MA , SEOK KIM , SU-HWAN KIM

Abstract: Since the introduction of smart phones, people are now able to connect to the Internet anytime and anywhere. With the emergence of smart phones, the quality of life has greatly improved in a positive way, but it has also caused negative effects as well. The main problems are the increase of financial crimes such as Phishing and SMishing. At present, it is hard to find studies that proves the reduction of crimes through the security related knowledge sharing at SNS(Social Network Service). The purpose of this study is to find out factors that encourages people to actively share security-related information to SNS users via the Internet. According to the result, people with knowledge provision self-efficacy has a greater degree of self-expression. It is also found that the awareness of information security and personal social factors (self-expression and sense of belonging) have a meaningful influence on the security related knowledge sharing intention on SNS. On the contrary, it showed

Keywords: SNS, Information Security, Knowledge sharing, Social identity, Security awareness

Pages: 74 - 78 | DOI: 10.15224/978-1-63248-027-9-50

18. THE TRADEOFF BETWEEN EQUITY AND EFFICIENCY IN THE REFORM OF CHINA’S WAGE POLICY

Authors: QIONG HUANG , SATISH CHAND

Abstract: This study reviews the history of China’s wage policy and analyzes the importance of balancing efficiency and equity in the wage reform. Efficiency means wage increase and equity refers to equal distribution of wages among different segments of society. Due to contradictions between efficiency and equity, each country cannot achieve both at one time. The study shows that the shift from equity to efficiency in China’s wage policy increases workers’ wages but also widens wage inequality. Thus, each government has to make tradeoffs between efficiency and equity according to the relatively importance of the two in society

Keywords: wage reform, efficiency, equity, inequality

Pages: 79 - 83 | DOI: 10.15224/978-1-63248-027-9-62

19. SEPARATION AS AN ALTERNATIVE TO DIVORCE

Authors: TONGYAI IYAVARAKUL

Abstract: This paper investigates the determinants of marital instability when separation is included as an alternative to divorce. Using the data from NLSY79, male income is a factor that significantly increases the probability of staying married. Female income, in contrast to many of the previous findings, does not destabilize marriage. It however increases the probability that divorce is chosen over separation should the marriage end. Children appear to significantly decrease the probability of divorce of women, but have no impact on the divorce probability of men. Evidence also suggests that dropping separated respondents from the estimation does not cause any inconsistency in the estimates of the other choices, but pooling separated with divorced respondents can lead to a misleading conclusion.

Keywords: dynamic optimization, multinomial logit model, marital instability

Pages: 84 - 88 | DOI: 10.15224/978-1-63248-027-9-64

20. A DYNAMIC MODEL FOR FEASIBILITY STUDY OF PROJECTS (A CASE STUDY)

Authors: AMIR REZA GHOLIPOUR BASHIRI

Abstract: Nowadays in creditable companies and organization, before start any project and assign resources, Feasibility study report prepared and send for all stakeholders for deiced about start project. Traditional models in this field are static and after starting the project will be shelved. Due to the changing situations of the factors affecting project execution, which often happens before start a project is feasible, after run up the middle or the end of the projects, factors changed and project feasibility will be lacked. In this paper we offer a dynamic model for feasibility study of projects periodically review and updates the FS reports and based on new results stop or continue the projects. The preliminary version of this model implemented in PES and new version prepared based on feedbacks of this case study.

Keywords: Project Management, FS report, dynamic model

Pages: 89 - 93 | DOI: 10.15224/978-1-63248-027-9-69

21. THE EXAMINATION OF THE EDUCATIONAL RESEARCHES IN TURKEY THROUGH THE SOCIAL NETWORK ANALYSIS

Authors: ENGIN KARADAG , FATIH BEKTAS , MIKAIL YALCIN , NIHAN SOLPUK , S. BETUL TOSUNTAS , S. KOZA CIFTCI , SAHIN DANISMAN , YUSUF AY

Abstract: This research aims to find out the relationships among the authors, organizations and countries by means of the social network analysis of Turkish educational publications. Social network analysis is often utilized by a great deal of disciplines to investigate the structures of the societies, to characterize the network structures, and to model and visualize the existing connections which cannot be observed easily. Throughout the present research, the countries with which Turkey has common publications, inter-institutional collaborations, commonly cited journals were also analyzed. Firstly, the educational publications addressed to Turkey in the databases of Science Citation Index Expanded, Social Sciences Citation Index and Arts and Humanities Citation Index which take place in Web of Knowledge were obtained. Secondly, a comprehensive data cleaning procedure was performed for the data obtained in order to carry out secure and reliable evaluations after acquiring the aforementioned pub

Keywords: Educational researches, publications, social network

Pages: 94 - 94 | DOI: 10.15224/978-1-63248-027-9-72