41 Articles Published

1. COMPETITIVE ADVANTAGES OF ICT IN LARGE ENTERPRISES MODERN BUSINESS

Authors: IVICA ZDRILIC , MILAN PUVACA

Abstract: Price reduction of computers and related equipment in recent period has enabled the purchase of the same for the broadest range of businesses regardless of size. The next logical step, which still continues, is to maximize the effects of applied information technology on the competitive position of the entity or company profits. Processed data and quality information usage in the global environment is more important than ever, and economy covered with crises is exploring opportunities for additional savings apart from the wish for more stable market position. Transparent market challenges especially in the context of European Union are requiring additional thoughts on the use of computer technology with greater efficiency. Although rare, remaining, successful large enterprises in the Republic of Croatia realize in particular the potential which provides the optimum use of ICT in everyday communication, debts collection, resolving internal organization, market research and other busines

Keywords: technology enhanced business excellence, competitive advantage, ICT in business, ERP, technology security and adaptability

Pages: 1 - 4 | DOI: 10.15224/978-1-63248-032-3-102

2. C# METHOD FOR ALL TYPES OF NODES IN FUZZY GERT

Authors: MAHTAB AFSARI , RASHID HASSANI , ROLAND LACHMAYER

Abstract: The advancement of human communities depends on the quality of research. Research projects are usually cost as well as time consuming. Project scheduling is one of the integral parts of project management. Results achievement in short period is considered as an important factor. This paper presents new methodology to solve Fuzzy GERT networks for all kind of nodes. In this method the GERT network is simulated and scheduled by combination of C# and Matlab which leads to solve functions and equations faster than previous manually methods.

Keywords: Research Projects, Fuzzy GERT, α-cuts, Scheduling, C#

Pages: 9 - 14 | DOI: 10.15224/978-1-63248-032-3-104

3. THE DARK SIDE OF HEALTH CARE COPRODUCTION HEALTH LITERACY AS A REQUISITE FOR THE CO-PRODUCTION OF CARE

Authors: ROCCO PALUMBO

Abstract: Patient involvement” and “patient engagement” are two buzzwords in the field of health care provision, whose statement is recurring in most of the current international health care reforms. Both of them suggest a reconceptualization of health care: from a provider-led service, it turns to be a co-produced service. Consistently, the patient is understood as the subject rather than the object of care, being engaged in any phase of the provision. Nevertheless, most of the patients are not able or they are unwilling to be involved in the provision of care. Information asymmetry, psychological weaknesses, and poor health literacy hinder the activation of the patient. Lacking a process of patient enablement, co-production of care is doomed at remaining beautiful words. This article depicts the results of a descriptive literature review aimed at discussing the relation between health literacy and patient involvement. Although health literacy is widely understood as a key determinant of patien

Keywords: Co-production, health care, health literacy, patient involvement, patient engagement

Pages: 15 - 19 | DOI: 10.15224/978-1-63248-032-3-105

4. ANALYZING THE EFFECT OF RECESSION ON AUTO INDUSTRY IN INDIA USING DUPONT 5 POINT RATIOS

Authors: ANMOL JAIN , APEKSHIT SOLANKI , SAMEERA

Abstract: Global recession of 2008 had a major effect on the auto industry worldwide. This paper is an attempt at analyzing the impact of recession on the auto industry in India. The financial data of auto companies in the passenger vehicle segment having 80% share in market, is used. The DuPont 5 point ratios are compared for two different periods of pre­2008 and post­2008. To validate their correlation with the financial healthof the companies, multiple linear regression was applied on 3 of the 5 ratios (as the independent variables) and net earnings (as the dependent variable). Each of the DuPont 5 point ratios were compared with their corresponding values in pre­ and post­ recession phase, to identify the extent of change, using T­ test. The paper highlights the extent of affect, the DuPont ratios have on EAT in the two phases. An insignificant change was observed in the coefficient of equity multiplier, the ratio of total asset and share holders’ equity, which implies that there was no effe

Keywords: Auto Industry, Recession, DuPoint 5 point ratios, Regression, T-Test, Emperical models.

Pages: 20 - 23 | DOI: 10.15224/978-1-63248-032-3-106

5. MAPPING INNOVATION STRATEGIES THROUGH PATENT DATA TECHNOLOGY DEVELOPMENT IN THE BIO-PHARMACEUTICAL INDUSTRY

Authors: ANTONELLO CAMMARANO , EMILIA LAMBERTI , FRANCESCA MICHELINO , MAURO CAPUTO

Abstract: Our research comes within the studies concerning innovation strategies. The aim of the paper is to define a set of innovation behaviors, by analyzing patent data. The work contributes to the current literature on innovation management by providing an integrated framework which detects four dimensions of innovation processes (core vs. non-core, exploitation vs. exploration, closed vs. open, incremental vs. radical) and describes how companies manage technological evolution and organize R AND D activities from a quantitative point of view. The methodology is tested on a sample of 98 R AND D intense companies from the bio-pharmaceutical industry, by analyzing 10,983 patents applied in 2012.

Keywords: innovation strategies, exploitation vs. exploration, closed vs. open innovation, incremental vs. radical innovation, patent data analysis, bio-pharmaceutical industry.

Pages: 24 - 28 | DOI: 10.15224/978-1-63248-032-3-107

6. OUT-GROUP’S DISCRIMINATION IN FAMILY FIRMS CONTRIBUTION OF SOCIAL PSYCHOLOGY OF INTER-GROUP RELATIONS TO ORGANIZATIONAL LITERATURE

Authors: FILIPPO FERRARI

Abstract: This paper discusses the theoretical models which explain the discrimination against non-family members in small and medium-sized family firms, starting from the results of qualitative and longitudinal research carried out in a sample of SMEs (N = 12). This article also discusses the causes and reasons for such discriminatory behaviour. However, the findings of this research and the review of the scarce existent empirical literature, suggest that discriminatory behaviour against non-family members is confirmed but is a non-automatic phenomenon typical of family SMEs. Therefore, it seems to be necessary to integrate organizational and managerial approaches with more complex insights derived from the social psychology of inter-group relations.

Keywords: component, formatting, style, styling, insert

Pages: 29 - 33 | DOI: 10.15224/978-1-63248-032-3-108

7. PRICE CONVERGENCE TO THE EURO AREA AND PREPAREDNESS OF THE CZECH REPUBLIC FOR THE ADOPTION OF THE EURO

Authors: MOJMIR HELISEK , ROMAN MENTLIK

Abstract: A monetary union accession is preconditioned by sufficient real convergence of an acceding country to existing member countries of such monetary union. By default, the price level convergence criterion is described as a deviation of an acceding country’s price level from the average price level of the euro area. The Czech price level is lower by 31.3% (2013). We believe this formulation of price convergence is not suitable. Weighted deviation of the Czech price level from the price levels of its main business partners is more cogent. According to the aforementioned new indicator, the Czech price level is only down by 24.5%. The paper also examines the correlation between the actual inflation and the perceived inflation in the euro area and in the Czech Republic, coming to a conclusion about expected significant increase in the perceived inflation after the euro introduction.

Keywords: Real convergence, price convergence, comparative price levels, actual and perceived inflation

Pages: 34 - 38 | DOI: 10.15224/978-1-63248-032-3-109

8. COMPUTER ENGINEERING STUDENTS’ METAPHORICAL IMAGES OF MATHEMATICS

Authors: NECDET GUNER

Abstract: This study examines and classifies the metaphors that computer engineering students formulated to describe “mathematics”. The sample of study consists of 45 Pamukkale University computer engineering freshmen. The following questions guided this study: What metaphors do students use to describe the concept of “mathematics”? What conceptual categories can be derived from these metaphorical images? The data were analyzed qualitatively and found 21 valid metaphors and 5 main conceptual categories were identified. These main conceptual categories are: puzzle, game, hardship, complex structure and a tool.

Keywords: metaphor analysis, metaphorical images of mathematics, computer engineering students

Pages: 39 - 40 | DOI: 10.15224/978-1-63248-032-3-110

9. HUMAN BEHAVIOR DURING FINANCIAL CRISIS OF 21TH CENTURY

Authors: VERA JANCUROVA

Abstract: Present study was conducted to analyze human behavior during financial crisis of 21th century, which offers an alternative way to analyze economy and especially financial markets. The crisis was analyzed for the presence of psychological influence, including emotion, cognition and aspiration. Of the behavioral biases proofed, many were present during the bubble. However the most significant influences were shown to have been overconfidence, over-optimism, underestimation of risk and herding. The study shows that human behavior seems to be significantly biased in different way and thus causes the financial market to be biased as well. The article reveals that findings of behavioral finance may help to understand mistakes done by human and thus avoid disturbing the stability of financial markets.

Keywords: human behavior, financial crises, biases

Pages: 41 - 45 | DOI: 10.15224/978-1-63248-032-3-111

10. ANALYSIS OF LEVELISED GAS TRANSPORTATION COST IN NIGERIA

Authors: AHMED ADAMU , DERMOT RODDY , TONY ROSKILLY , VOLODYMYR BILOTKATCH , YAO DONG WANG

Abstract: Nigeria is committed toward developing its Natural Gas energy subsector in order to address the energy trilemma in the country; as a result, Nigerian Gas master plan proposes new gas pipeline. The paper analyzes the life cycle cost (using Shahanon Pipeline Cost Model) of the Gas pipeline networks (FRA) proposed in the plan, and introduces additional and separate pipeline system (SRA) for comparison. SRA pipeline represents 67% increase on the FRA pipeline capacity, 115% increase on the FRA’s capex and 152% increase in kilometer distance, and as a result, led to increase in Levelised Gas Transportation Cost (LTC) by 25%. This justifies that higher increase in capacity results to relatively modest increase in LTC. The effect of adjusting pipeline capacities on LTC was also observed, and LTC was discovered to fall continuously as capacity increases. The study concluded that, it is more economical to have large gas pipeline capacities and operate pipelines at their full capacities, as more

Keywords: Levelised Gas Transportation Cost (LTC), First Route Alternative option (FRA), Second Route Alternative option (SRA)

Pages: 46 - 52 | DOI: 10.15224/978-1-63248-032-3-112

11. CLUSTERED FIRMS AND SOLVENCY IN THE SPANISH CERAMICS INDUSTRY

Authors: AMPARO MASET , DAVID CABEDO , ILUMINADA FUERTES , JOSE-MIGUEL TIRADO

Abstract: There is a vast literature on the advantages of agglomeration due to positive externalities arising within industrial concentrations like clusters or industrial districts. Empirical studies strongly suggest these benefits when the focus is on innovation or transmission of knowledge. If this is the case, then it is reasonable to expect that cluster benefits should result in better financial performance and higher solvency for clustered firms soon or later. However, the limited empirical support for the link between clusters and economic performance provides contradictory results. This paper goes deeper into this matter and aims to measure the resulting effects on the solvency of firms in agglomeration economies. Empirical analysis has been applied to a sample of 609 firms in the Spanish ceramic tile cluster to test for statistically significant differences in the levels of solvency between clustered and isolated firms. Then we analyze whether firm size and phase of the economic cycle ar

Keywords: industry clusters, firm solvency, firm size, economic cycle

Pages: 53 - 57 | DOI: 10.15224/978-1-63248-032-3-113

12. ON THE RELATIONSHIP BETWEEN GLOBALIZATION AND INSTITUTIONAL QUALITY

Authors: PAVLA BEDNAROVA , SARKA LABOUTKOVA

Abstract: This paper is focused on the question of the links between institutional quality (in terms of quality of life, quality of governance, and business conditions) and globalization (measured by the components of the KOF globalization index). It is possible to conclude from the results achieved in the study that globalization remains firstly, a very strong and powerful economic phenomenon. Its positive effects on social development, its force to promote better institutions of all kinds, and its assumed ability to raise people from poverty and misery have still remained weak. In most cases emerging countries achieve worse results in various areas of institutional quality than the developed market economies, and so, any improvement in the parameters in the sub-index of economic or social globalization might contribute to improvement of the quality of institutions. Political globalization expressed by the number of embassies and participation in multinational organizations still says nothing a

Keywords: Globalization, Institutional Quality, Corruption, Economic Freedom, Inequality Human Development Index, KOF Globalization Index.

Pages: 58 - 61 | DOI: 10.15224/978-1-63248-032-3-114

13. THE DYNAMIC PROCESS OF POLYTELIC PROBLEM SOLVING: A MODEL AND FIRST RESULTS

Authors: CHRISTINE BLECH , JOACHIM FUNKE

Abstract: Based on previous work, we present a stage model for problem solving with conflicting goals (polytelic problem solving). That model predicts (a) a specific stage sequence, (b) specific strategic reactions due to failures, and (c) conditions for rumination. Tests of the model predictions are based on categorized think-aloud protocols. N = 20 subjects worked on a complex ecological microworld that required a series of 20 interdependent decisions with either goal independence or goal conflict. Qualitative results from think-aloud protocols and from decision times show (a) that peak episodes can be identified where failures happen, (b) that failure experiences during problem-solving and rumination occur in parallel, and (c) that adaptive problem solving leads to a more careful style of intervention after the first failure. The discussion addresses issues of model building and model testing as well as the connection between goal conflicts and complex problems.

Keywords: complex problem solving, goal conflicts, motivation, process model, strategy

Pages: 62 - 68 | DOI: 10.15224/978-1-63248-032-3-115

14. EARLY SIGNS OF SUCCESS IN THE COGNITIVE REHABILITATION OF CHILDREN LIVING WITH HIV/AIDS IN RURAL SOUTH AFRICA

Authors: ANJA MULDER , SIZWE ZONDO

Abstract: Antiretroviral treatment is found to be lacking in its ability to aid improvements in HIV-associated neurocognitive deficits. Despite the fact that a significant portion of South Africa’s population is affected by HIV-infection, no known studies on the potential benefits of cognitive rehabilitation therapy exist for this context. This study used a quasi-experimental research design and sought to provide preliminary findings on the application of a cognitive intervention program (Attention Process Training (APT) to improve attention function in a sample of children living with HIV/AIDS. Three vertically infected HIV-positive children were assigned to eight APT intervention training sessions addressing selective attention. Selective attention measures were taken before and after intervention training, using two subtests of the Test for Everyday Attention in Children (TEA-Ch). Although repeated non-parametric analyses showed non-significant findings for the pre and post scores after the A

Keywords: HIV, cognitive rehabilitation, TEACh, APT, selective attention

Pages: 69 - 73 | DOI: 10.15224/978-1-63248-032-3-116

15. MIGRATION NETWORKS AND RETURN EXPECTATIONS THE CASE OF ROMANIANS IN SPAIN

Authors: AMPARO MASET-LLAUDES , ILUMINADA FUERTES

Abstract: In recent years, studies concerning interpersonal relations and their various implications are increasingly being taken as a basis for analysing the migration process, to determine the nature and impacts of migratory networks on immigrants' socio-economic situation in their country of origin and in the host society. The existence or absence of social networks as well as the nature of ties (closed or open) are considered key factors in the success or failure of an immigrant’s life project and expectations of returning home. This paper explores the relationship between social capital accrued by migrations networks and expected return. The analysis is based on two types of social capital: bridging and bonding. A sample of Romanian immigrants in the region of Castellon was surveyed on a number of variables. Study results show that immigrants' expectations of return are negatively related to social capital at the place of destination, suggesting that when immigrants build bridging and bondi

Keywords: migration, bridging social capital, bonding social capital, subjective well-being, prospects for return

Pages: 74 - 80 | DOI: 10.15224/978-1-63248-032-3-117

16. PROBABILITY AND PERTINENCE

Authors: ADELA BAHO , ALAIN RUTTIENS

Abstract: In our today culture, the availability of a quantitative measure is highly comforting, without to speak about the opportunity that such a quantitative measure represents within the framework of developing quantitative, descriptive models, in the financial, economic or any other field. However, one should be wary about the comfort of a quantitative measure, which may be fallacious in some cases, to the extent that it could seriously affect some decision/management process. In this paper, we are concerned with a specific subset of quantitative measures, namely, probability measures, in the particular case of (very) low probabilities. This paper is about the pertinence of such a (very) low probability measure: to what extent is this measure pertinent, with respect to its use, in financial, or, more generally, economic decisions? We propose a quantitative measure of this degree of pertinence, and apply it to an example of Value-at-Risk calculation.

Keywords: financial, more generally, economic decisions

Pages: 81 - 87 | DOI: 10.15224/978-1-63248-032-3-118

17. THE RESEARCH OF CONTINUOUS INTENTION TO USE CLOUD SERVICE

Authors: PO-YUAN HSIEH , TUNG-HSIANG CHOU , WAN-TING LIU

Abstract: Enterprises in Taiwan start to consider transform producing products into providing services. On the other hand, they try to use their advantage to serve customers. For example, enterprises start to rent software from SaaS service providers, and they don’t buy any software from software providers directly, they try to use service to instead buying software. Therefore, it is important that how to manage trust between SaaS service providers and customers. Our objects are to know users’ behaviors that use SaaS’s CRM system, and we discuss their continuous usage intention of SaaS’s CRM system. Finally, this study found that Relationship Quality play an important role to influence users’ satisfaction and trust of SaaS’s CRM system, and high SaaS service quality could increase users’ continuous usage intention.

Keywords: Continuous Intention Usage, CRM, SaaS, Cloud Service, Relationship Quality

Pages: 93 - 97 | DOI: 10.15224/978-1-63248-032-3-120

18. MULTIPLE INTELLIGENCE AND CREATIVE DRAMA PRACTICES WITH DISADVANTAGED GROUPS

Authors: CEYLA ARCA , NALAN AKDUMAN , PERVIN OYA TANERI

Abstract: This study investigates the effectiveness of multiple intelligence activities and creative drama sessions in a disadvantaged school from the perspectives of teachers and students. The data were collected in 2013-2014 academic year by using questionnaire and semi-structured interviews. The participants of this study were 80 3rd grade students, 30 teachers from a public school and 40 parents in Ankara, Turkey. The students were assigned control and experiment groups. In the control groups teachers use traditional instructional methods, while in experiment group teacher used multiple intelligence and creative drama activities. At the end of the semester the students recall levels of the lesson objectives were compared. Findings revealed that the majority of classroom teachers have negative perceptions about the use of the multiple intelligence activities and creative drama sessions in the lessons. According to the teachers crowded classrooms, having many mainstream students, the necessiti

Keywords: Disadvantaged groups, teacher perceptions, instructional methods, multiple intelligence, creative drama.

Pages: 226 - 229 | DOI: 10.15224/978-1-63248-032-3-185

19. SOCIAL IN THE CULTURALIST MODE: CULTURAL TURN IN THE SOCIOLOGICAL THEORIZATION- INTERNATIONAL AND GLOBAL CONTEXT

Authors: KARUNAMAY SUBUDDHI

Abstract: Culture studies’ have emerged as a broader sub-discipline in the contemporary sociological literature. I have outlined here certain theoretical practices suggesting certain points of departure /divergence from classical sociological theorization, and attempted to locate `social’ in the cultural terrain. Both within (in all sub areas of sociology) and across the disciplines (interdisciplinary) this trend has been observed. Cultural perspectives are now taken as an alternative to mainstream theorization of the structure and process.With the cultural turn, the emphasis in social sciences has been more on process rather than on structure in accounting the everyday routine, in understanding of the past and present, social action and social order. There are various theories that focus on temporal meta-narratives of transition and there are various modes locating `social’ in the culturalist frame. Social theories that give emphasis on the process give emphasis on everyday context and lifeworl

Keywords: Culture studies’, cultural turn, theorization, Process, structure, discursive practice, praxiological , globalization

Pages: 224 - 225 | DOI: 10.15224/978-1-63248-032-3-184

20. UPDATED ALGORITHM OF INNOVATIVE STRATEGIC MANAGEMENT E-SYSTEM FOR TECHNOLOGY NEW VENTURES ALGORITHM, PROCESSES, CLASSIFICATION FRAMEWORK, TOOLS AND APPLICATION

Authors: SIA TSOLOVA

Abstract: This work aims presenting the results from a research on remodeling the process of strategic management specifically for technology new ventures and creation of algorithm which can be used as a basis for an innovative e-system for strategic management for technology new ventures (technology startup companies). The presented algorithm of the e-system is based on research including: adaptation of the classical process of strategic management for technology new ventures, modification of the balanced scorecard model, development of strategic identifying and analyzing modeling canvas; development of an innovative detailed process for strategic modeling for technology new ventures with development of all included sub steps and tools; application of 3-dimensional classification model of the basic typological strategies for technology new ventures and defining of the corresponding key factors of success, strategic threads, etc., based on research amongst 121 entrepreneurs in the technological

Keywords: algorithm; innovative; strategy; management; esystem; strategic; process; technology new ventures.

Pages: 219 - 230 | DOI: 10.15224/978-1-63248-032-3-168

21. TRAINING OF SMES IN CROATIA

Authors: ALEKSANDRA KRAJNOVIC , ANITA PESA , MLADEN RAJKO

Abstract: The staff training is becoming one of the main brakes on SMEs development. The modern era is characterized by the constant need for expertise and training in all areas of business activities. Companies must organize their knowledge, actively manage it and develop the ability to constantly evolve the organizational knowledge. While large companies increasingly recognize the necessity of building their own knowledge database, small and medium sized enterprises (SMEs) are often doomed to outsourcing - the use of existing knowledge outside the company, where they often encounter difficulties estimating external sources of knowledge, and articulating their needs for knowledge. This makes their quest for knowledge difficult, and minimizes the application of knowledge in the development of their business. In this section, the author examines how it can support the awareness of the need for training and proactive approach to knowledge (knowledge-based view) as a driving force for innovation, g

Keywords: SMEs, Training System, Croatia

Pages: 213 - 218 | DOI: 10.15224/978-1-63248-032-3-164

22. TRANSFORMATIONAL LEADERSHIP AND PERCEPTION OF CORRUPTION: AN EMPIRICAL EXAMINATION WITHIN THE NIGERIA POLICE FORCE

Authors: FELIX AKINWUMI OROLE , KAMISAN BIN GADAR , MURRAY HUNTER

Abstract: This study was designed to investigate the relationship between the attributes of transformational leadership; charisma, individualized consideration and intellectual stimulation, and the perception of corruption in the Nigeria police force. By using quantitative methodological approach to examine these dimensions, data was collected by administering questionnaires on 156 respondents. Descriptive, correlation and regression analyses were expended in the examination and the result showed that while transformational leadership practices is perceived to be high in the Nigeria police force, the perceived level of corruption remained high too. Charisma and intellectual stimulation consistently have positive influence on corruption. Though in varying degree, the results indicate a correlation between the three attributes of transformational leadership and the dimensions of corruption. These findings were discussed in the specific contexts of transformational leadership theory, organizational

Keywords: Transformational Leadership, Charisma, Corruption, Bribery, Police Force

Pages: 208 - 212 | DOI: 10.15224/978-1-63248-032-3-163

23. MACROECONOMIC EFFECTS OF FISCAL POLICY IN MALAYSIA: REAL OR INFLATIONARY?

Authors: ZARINAH YUSOF , ZUNAIRAH BUKHARI

Abstract: The aim of this study is to provide empirical evidence on the dynamic relationship between fiscal policy and macroeconomic variables in Malaysia particularly on the impacts of fiscal policy on growth and inflation by applying the cointegration analysis and error correction model on data spanning from 1970 to 2012.

Keywords: Fiscal policy, inflation, growth, macroeconomic varibales

Pages: 204 - 207 | DOI: 10.15224/978-1-63248-032-3-162

24. DOES DEMOCRACY MATTER IN FOREIGN INVESTMENT FLOWS TO AFRICA? A THRESHOLD EFFECT APPROACH

Authors: INTAS G. , KOSTAGIOLAS P.A , MARTZOUKOU K , NIAKAS D

Abstract: Registered nurses constitute the largest group of healthcare professionals with a rather distinctive and crucial role in healthcare services provision. For keeping up with their professional advances and follow the rapid and multifaceted scientific advances of medical practices they constantly require high quality of information. Internet and the online information resources play an important role towards the satisfaction of continual online information needs of nurses. This paper aims to investigate the online information needs of nurses and their internet seeking behaviour. Moreover, their perceptions for the role of information in nursing profession are studied. A survey informed by the Wilson’s macro-model for information seeking behaviour is developed and included 87 registered nurses working at a public hospital. Data analysis involves descriptive statistics and non-parametric tests of correlation and differences between groups.

Keywords: information seeking behaviour, information needs, information sources, information seeking barriers, information effects, nurses

Pages: 192 - 199 | DOI: 10.15224/978-1-63248-032-3-139

25. PRODUCTIVITY THROUGH PEOPLE IN THE AGE OF GLOBALIZATION: THE BANGLADESH PERSPECTIVE

Authors: M. A. AKKAS

Abstract: The world is becoming smaller but the market is becoming larger due to globalization. No country can live in isolation. Globalization is a reality and we cannot stop or avoid it. Globalization creates both opportunities and threats or challenges for the nation states. The study shows that the developed countries have been monopolizing the benefits of globalization, while the developing countries are becoming marginalized. This paper aims at examining the opportunities and challenges of globalization in the context of Bangladesh. Bangladesh is still at a very disadvantageous position and is in difficulty to withstand the pressure of globalization. The study suggests that Bangladesh can successfully meet the challenges of globalization by encouraging productivity through people. This paper makes recommendations on the implementation of productivity through people strategy at the enterprise level in Bangladesh. The important lesson of this article is that human resources represent a compe

Keywords: productivity, globalization, People-driven strategy

Pages: 183 - 186 | DOI: 10.15224/978-1-63248-032-3-137

26. MODERNISATION OF KAZAKHSTAN AND THE DIGITAL GENERATION

Authors: KULSARIYEVA AKTOLKYN

Abstract: This article is about modernisation presented on example of the Republic of Kazakhstan.The in-depth analysis includes implementations of generational theory and closely covers the Y generation

Keywords: generation, modernisation, innovations, technologies, education

Pages: 180 - 182 | DOI: 10.15224/978-1-63248-032-3-136

27. DRIVING INNOVATION AND BUSINESS PERFORMANCE THROUGH CORPORATE ENTREPRENEURSHIP: INNOVATIVENESS, PROACTIVENESS, RISK-TAKIG AND PEOPLE

Authors: MICHAEL TRESTL

Abstract: Corporate Entrepreneurship can be a viable instrument for driving innovation and business performance within existing organizations. The objective of this study was to determine the dimensionality of corporate entrepreneurship within airlines and to investigate the impact of its components on innovation and business performance. A mixed research method has been applied involving qualitative and quantitative elements. Expert interviews have been conducted with airline managers in order to justify and enhance the underlying research model. Quantitative research has been conducted using a questionnaire survey among airline executives worldwide. A total of 241 usable cases have been processed for data analysis. Results from principal component factor analysis show that corporate entrepreneurship is determined by innovativeness, proactiveness, risk-taking and people within airlines. Findings from multiple regression analysis reveal a significant positive relationship between airline busines

Keywords: corporate entrepreneurship, innovation performance, business performance, corporate entrepreneurial output

Pages: 173 - 179 | DOI: 10.15224/978-1-63248-032-3-135

28. MAIN FEATURES AND PARTICULARITIES OF THE ENVIRONMENTAL POLLUTION LIABILITY INSURANCE

Authors: IRENA MISHEVA

Abstract: The focus in the article is placed on the need to improve the environmental pollution liability insurance. The issues at hand and their urgent nature require that we raise the following topics: an overview of the mechanisms of insurance protection when indemnifying the consequences in the event of environmental risk occurrence; outlining the advantages and disadvantages of the two organisational and legal forms of environmental pollution liability insurance; defining the problems and guidelines for development of the type of insurance in question.

Keywords: environmental pollution liability insurance, environment protection, assessment of losses, insurance amount, insurance premium, company's risk managemen

Pages: 168 - 172 | DOI: 10.15224/978-1-63248-032-3-134

29. NATURE OF SOCIAL SCIENCE

Authors: FERNANDO M. LOPENA JR.

Abstract: In the history of philosophy of social science, there were two different dominant approaches in making sense of social science. The first approach is dubbed as humanist which claims that social life cannot adequately be studied scientifically while the second approach is dubbed as naturalist which claims that social life can be adequately studied scientifically using the methods of natural science. The problem with these two approaches is that each claims to be the only right approach. As a result, an adequate philosophy of social science is found wanting. This paper seeks to address that problem by trying to develop an adequate philosophy of social science in making sense of the following three important questions which neither the two approaches of humanism nor naturalism is capable of answering because of their assumptions. The three important questions are: First; what is the relationship between interpretation and explanation in social science? Second; what is the nature of social

Keywords: humanist, naturalist, social ontology, critique, singularity

Pages: 160 - 167 | DOI: 10.15224/978-1-63248-032-3-133

30. FACTORS EDUCATORS SHOULD CONSIDER WHEN INTEGRATING FACEBOOK IN EDUCATION

Authors: ADELINA ASMAWI , MAH LAY SUAT , ZAHRA NAIMIE

Abstract: With Facebook having over 1.31 billion active users worldwide, it is only logical that educators would consider integrating Facebook into education. This review article evaluates the factors educators should consider when planning to integrate Facebook in education. The factors evaluated in this article include the benefits and risks of using Facebook; the perception of teachers and students using Facebook as well as the psychological and social implications of Facebook on student engagement in learning. In all the research studies reviewed, results show that Facebook use in education was well received by students who were willing participants and that Facebook had enhanced their interest, motivation, learning attitude and engagement in learning. Facebook also has potential as a learning management system (LMS) as it has the required pedagogical, social and technological affordances for learning management. Even though the response toward using Facebook is positive in all the studies c

Keywords: Facebook in education, benefits and risks, perception, implications, learning management system

Pages: 154 - 159 | DOI: 10.15224/978-1-63248-032-3-132

31. ABORIGINAL EDUCATION IN CANADA AS THE OBJECT OF SYSTEMIC STUDY

Authors: MARINA STARODUBTCEVA

Abstract: The report shows the results of investigation on aboriginal education in Canada from the point of view of the system approach. Aboriginal education is presented as a historical system and pedagogical system. The author shows development and functionality of aboriginal education, determines the components of aboriginal education as historical system. Special attention is paid to aboriginal education as a pedagogical system. The author investigates its existence and structure, shows aboriginal educational content as an important component of the pedagogical system. In addition, the issue of the religious component in the aboriginal educational content takes a specific part in the author’s reflections.

Keywords: aboriginal education, system approach, historical system, pedagogical system, pedagogical process, educational content

Pages: 149 - 153 | DOI: 10.15224/978-1-63248-032-3-131

32. EFFECTS OF SNS USE ON ONLINE/OFFLINE SUBJECTIVE WELL-BEING VIA SELF-DISCLOSURE AND SOCIAL CAPITAL

Authors: EUI JUN JEONG , HYE RIM LEE , JI HYE YOO

Abstract: This study examined the effect of SNS use on online and offline well-being through self-disclosure and social capital by separating online from offline variables. Using data from a survey of 1,200 participants, the overall relationships between the variables were explored by analyzing a path model including both online and offline variables (i.e., self-disclosure, social capital, and subjective well-being). Results showed that there are distinctive patterns in their associations between online and offline variables. Although SNS use affected both online and offline self-disclosure, offline self-disclosure influenced only offline social capital, while online self-disclosure affected online social capital. The strongest predictor for online well-being was online bridging social capital, while offline well-being was predicted only by offline bonding social capital. People seem to strongly value emotional support in offline environments whereas weak ties are valued much highly in online sp

Keywords: SNS, Subjective Well-being, self-disclosure, social capital

Pages: 143 - 148 | DOI: 10.15224/978-1-63248-032-3-130

33. TEACHER SUPPORT FOR CHINESE HIGH SCHOOL EFL STUDENTS’ VOCABULARY LEARNING THROUGH BLOGS

Authors: ADELINA ASMAWI , MAH LAY SUAT , ZAHRA NAIMIE

Abstract: Xi’an Wuhuan High School in China has invested substantially to introduce students to blog-based vocabulary learning and integrate technology into existing curriculum. The purpose of the present study is to investigate teacher support - teacher-student interaction and teacher’s direction for Chinese high school EFL students’ vocabulary learning through blogs. For this paper, the methodology section is discussed. There are two research techniques applied in this study. Firstly, teacher-student interaction and teachers’ direction will be investigated through collecting and analyzing the content of teachers’ blogs. Secondly, teacher support for students’ vocabulary learning will be investigated through in-depth semi-structured interviews.

Keywords: teacher support, students’ vocabulary learning, blogs.

Pages: 138 - 142 | DOI: 10.15224/978-1-63248-032-3-129

34. PERSONALIZED MEDICINE AND GENETIC DATA LEGISLATION IN ITALY AND IN THE GERMAN-SPEAKING COUNTRIES

Authors: CONSIGLIA BOTTA , FRANCESCO ROMANO

Abstract: The term “personalized medicine” has been generated to indicate strategies for targetting medical treatments in each individual patient based on his/her own phenotype, genotype, lifestyle, and clinical records. Initially, these strategies were largely based on classical pharmacogenetic and pharmacogenomic methodologies. Later on this concept became progressively wider and included further predictive genomics approaches enabling patient stratifications based upon genetic risk to develop specific diseases. Indeed, improved understanding of human genome brought personalized medicine into the novel dimension of “predictive medicine” which enables quantitation of disease risk in addition to disease presence. The legal, bioethical and socio-economic implications of this advancement have only recently started to attract interest on how to compromise the need of scientific progress and the protection of the fundamental rights both at the individual and at the community levels. This is clearly

Keywords: genetic data, personalized medicine, insurance contracts, legislation

Pages: 133 - 137 | DOI: 10.15224/978-1-63248-032-3-128

35. THE PRACTICAL APPLICATION OF ENTREPRENEURIAL ORIENTATION PROACTIVENESS AND COMPETITIVE AGGRESSIVENESS IN THE SELLING CONTEXT

Authors: SOILI PELTOLA

Abstract: This paper aims to offer a different approach to entrepreneurial orientation (EO) by examining how firms might practically consider EO. The intention is to shed new light on the dimensions of proactiveness and competitive aggressiveness by explicating the concrete micro-level behaviors that firms engage in as part of their EO. The empirical research material is analyzed according to the qualitative attitude approach. The material consists of interviews with salespeople in the business services sales department of a large Finnish enterprise. The analysis highlights four practical applications of the two dimensions in the selling context. These applications target behavior with either the case firm’s client organizations or its competitors. The findings suggest that the ability to construct practical applications of EO and to adjust these applications according to each target group and context is an essential characteristic of firms interested in benefiting from EO.

Keywords: entrepreneurial orientation, proactiveness, competitive aggressiveness, qualitative attitude approach

Pages: 118 - 127 | DOI: 10.15224/978-1-63248-032-3-126

36. AN INTEGRATED APPROACH FOR FIRM BOUNDARIES PROBLEM

Authors: OZGUR BERCIN , SECKIN POLAT

Abstract: Successful firms determine vertical boundaries of their organizations by ensuring alignment among their firm structure, competitive strategies and external environment. How to configure vertical boundaries of an organization is a very complex problem and deciding the best approach to configuring the vertical boundaries of an organization is a central concern of strategic management theory. Current literature is mainly leaded by Transaction Costs Economics and focus primarily on advantages of internalizing an activity within firm boundaries. No single theory can explain stand-alone how to structure vertical boundaries of a firm although many researches have been conducted. More effort should be devoted to integrate theories to achieve a more complete and useful theoretical foundation for managerial decision making. An integrated model including leading perspectives and contextual attributes of firms should be developed to better understand how the vertical boundaries of a firm are confi

Keywords: Firm boundaries, transaction costs economics, resource-based view, real options, neoclassical economy

Pages: 114 - 117 | DOI: 10.15224/978-1-63248-032-3-125

37. THE RELATIONSHIP AMONG ORGANIZATIONAL CULTURE, LEADERSHIP STYLE, INFORMATION AND COMMUNICATION TECHNOLOGY AND ORGANIZATION EFFICIENCY

Authors: NARAPAT PATCHARAPORNPUN , NITHINANT THAMMAKORANONTA

Abstract: The objective of a firm is to maximize wealth for stakeholders and to manage the relationship between leadership and technology, which is the key to developing and increasing organization efficiency. While balanced scorecards are used in many corporations to evaluate performance, Information and Communication Technology (ICT) is widely used in organizations to increase competitive advantage and differentiate from competitors. This research provides factors which enable organizations to understand the importance of ICT and best utilize it to support their business. Therefore, organizational culture and leadership are the primary focal points of this research. A questionnaire was developed to collect information about the relationship among culture, leadership, ICT and organization efficiency. This research adopts multiple linear regressions as a statistical tool to analyse the collected data. The results shown that culture and leadership have no direct impact on ICT, but ICT impacts org

Keywords: Information and Communication Technology (ICT), Leadership style, Organization culture, Organization efficienc

Pages: 109 - 113 | DOI: 10.15224/978-1-63248-032-3-124

38. DOES THE TYPE OF TRAINING MATTER? EVALUATION OF THE EUROPEAN SOCIAL FUND ASSISTANCE IN COMPANIES

Authors: JAN BRUHA , OTO POTLUKA

Abstract: The EU Cohesion Policy is influencing behaviour of many companies in EU. According to the Europe 2020 strategy should the EU policies improve competitiveness of companies within EU and improve employment. The research question of this research concern what type of training highly improves employment in companies. The research is done on the European Social Fund assistance in the Czech companies within 2008 – 2011. The results show that training in internationally certified fields have highest impact on employment. On the contrary, soft skills training have only marginal effect, or even negative.

Keywords: companies, impact evaluation, training, employment, European Social Fund, Cohesion Policy

Pages: 106 - 108 | DOI: 10.15224/978-1-63248-032-3-123

39. COMPARATIVE ANALYSIS OF RESHORING PRODUCTION BETWEEN JAPAN AND U.S.

Authors: MAKOTO NAKAYAMA , SATOSHI MOMOTAKE , TAKESHI NAKAYAMA

Abstract: Japanese and U.S. manufacturing companies have been increasing their production in developing countries, especially in China since the 1990s. In recent years, a new trend, “Reshoring Production,” is emerging. Since it is a new phenomenon, the academic study has just started. Through a literature review, this paper provides factors that drive reshoring production in Japan and U.S. Furthermore, we compare the driving forces of these two countries and clarify the common and country-specific factors.

Keywords: comparative analysis, reshoring production, driving factors, Japan, U.S.

Pages: 102 - 105 | DOI: 10.15224/978-1-63248-032-3-122

40. STRUCTURAL RELATIONSHIPS BETWEEN LEARNING PERSISTENCE IN MOBILE LEARNING AND OTHER INFLUENCING FACTORS AT A CYBER UNIVERSITY

Authors: EUGENE LIM , KYUNG YI GO , SUNYOUNG JOUNG , YOUNG JU JOO

Abstract: The purpose of this study is to analyze the mobile learning satisfaction of cyber university students and use structural analysis to determine how continued use of the factors affect the degree of relationship, and improve them to be present in the room. This research examined the significant variables affecting learners’ learning persistence in a mobile learning environment linked with e-learning. The research results will provide useful suggestions for the design of e-learning and mobile learning.

Keywords: mobile learning, learning persistence, expectationconfirmation, technology acceatance model

Pages: 98 - 101 | DOI: 10.15224/978-1-63248-032-3-121

41. INTERDISCIPLINARY RESEARCH-EDUCATION ON SOCIAL SCIENCES KNOWLEDGE MANAGEMENT PORTAL

Authors: LUCIA PATRICIA CARRILLO VELÁZQUEZ

Abstract: Research-education is a complex and interdisciplinary process that integrates scientific experimentation and practice into social action carried out by faculty members, whose knowledge base requires formal representation and communication processes for an interaction between the knowing subject and the knowledge object, as well as individual action schemes, in the theoretical approach of genetic epistemology. This paper describes a technological resource used to implement this process and presents its theoretical foundation (o underpinnings). This technological resource functions as an agent in the knowledge construction process and its theoretical base is grounded in a multidisciplinary perspective. It corresponds to the technological dimension of a proposal for innovating the knowledge management process and organization. This resource is based on a software engineering paradigm and conceptual perspectives rooted in technological complexity. This paper refers to some preliminary resu

Keywords: component, Technological Innovation of Process and Organization, Interdisciplinary ResearchEducation, Interdisciplinary Work, Knowledge Management, Complexity of Organizational Systems, Organizational Performance and Competitiveness, Higher Education.

Pages: 88 - 92 | DOI: 10.15224/978-1-63248-032-3-119